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Lucidity Insights
Erika Masako Welch

Erika Masako Welch

Co-Founder & Chief Content Officer, Lucidity Insights

Erika Masako Welch is the Co-Founder and Chief Content Officer at Lucidity Insights, focused on democratizing access to quality data for startups and venture capitalists across the MEAPT region. She also hosts "The Perfect Pitch" podcast, where she interviews top venture capitalists and entrepreneurs about fundraising and growth strategies. A Stanford GSB graduate and former international strategy consultant, Erika has over 15 years of experience advising Fortune 500 companies in 50+ countries and 20+ sectors. She is also a selective angel investor in the wellness and sustainability space. Passionate about community building, wellness, and exploration, Erika is a foodie, yoga enthusiast, and lifelong seeker of eudaimonia.
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Latest Articles by Erika Masako Welch

A smiling individual presents ideas by a colorful brainstorming board in a collaborative workspace. Papers and notes are visible.
ArticlesTop 10 Tips for First-Time Founders Looking to Approach Investors and Fundraise
Said Murad, Partner at Global Ventures
ArticlesVC Perspectives on Middle East Fintech: Growth, Innovation & Financial Inclusion
middle eastern man with payment card and phone in his hand
ArticlesThe Rise of NeoBanks in the Middle East
A man in traditional dress discusses AI-driven healthcare solutions displayed on interactive screens at an event.
ArticlesSeha Virtual Hospital: The AI-Driven Healthcare Revolution in Saudi Arabia
Articles10 Graphs You Need to See About Fintech in the Middle East
A surreal landscape with floating mirrored cubes reflecting green fields and trees.
ArticlesDubai's Renewable Energy Ambitions: Pioneering Net Zero Strategies by 2050
Aerial view of a futuristic building with a spire in a desert setting.
ArticlesDubai's Sustainability and Innovation Centre: A Global Hub for Green Progress
Aerial view of a forest with "NET ZERO EMISSIONS" text and environmental icons.
ArticlesDubai's Roadmap to Achieving Net Zero While Doubling Its Economy
Aerial view of a person standing in a maze-like garden with green hedges and concrete paths.
ArticlesUAE's Vision for Renewables and a Greener Future
Potted plant on a desk in an office environment with a person working on a laptop.
Articles10 Graphs You Need to Know About Renewables in 2024
Polluting factory juxtaposed with clean wind turbines and solar panels against a natural backdrop.
ArticlesThe Great Energy Transition of the 21st Century
ArticlesNew Report Shows Dubai’s Commitment to a Net Zero Carbon Future by 2050 is Well on its Way
ArticlesEgypt's Startup Ecosystem Hit Hard Times in 2023, Here's What's Happening
ArticlesEgypt’s Startup Ecosystem Highlights from 2023
ArticlesWhy Egyptian Startups Might Do Better to Expand to Africa vs the GCC
ArticlesCreating Impact: A comprehensive Special Report on The Business of Impact Investing
ArticlesHealthTech in the Middle East and Africa
The Digital Revolution of Healthcare
ArticlesThe Digital Revolution of Healthcare
The State of Healthtech
ArticlesThe State of Healthtech
ArticlesEnvironmental Impacts of Trade
ArticlesSocio-Economic Impacts of Trade
ArticlesThe Journey to Net Zero in a Complex, Globalized Economy
ArticlesThe EV Charging Conundrum
ArticlesA Brief History of Electric Vehicles
ArticlesThe World’s Leading Universities for Entrepreneurs
Articles5 Graphs that Explain EV Purchase Drivers Across the World
ArticlesEV Global Domination
ArticlesStrategic Drivers for Mass EV Adoption
Articles5 Infographics that Explain the Race to Electrification
ArticlesThe State of the EV Revolution in 2023
ArticlesThe Evolving Landscape of FoodTech: Challenges and Opportunities
ArticlesDemystifying Foodtech: Why It Matters
ArticlesData Points That Help Explain the Emergence of Foodtech
ArticlesGlobal Foodtech Unicorn Success Stories
ArticlesFoodtech Startups in the Middle East Raise over US $2.6 Billion in the past Two Years
ArticlesMiddle Eastern Women Making Waves in Silicon Valley
ArticlesWeb3 Revealed: A Comprehensive 2023 Report on the Future of the Internet
ArticlesTop 10 Trends of Web3 in 2023
ArticlesMENA's startup growth continues to be led by Dubai: over $11.7B lifetime raised across 306 scaleups
ArticlesDubai Chamber of Digital Economy Publishes 2023 Venture Report; Dubai adds 64 more scale-ups in 2022
ArticlesBetting on Africa: Why the Future of Fintech Lies on the Continent
Fintech Market in Africa Graphs
Articles6 Graphs That You Need to Know about the Fintech Market Landscape in Africa
ArticlesMeet the Fintechs Dominating Africa’s Unicorn List
10 graph of fintech opportunity & challenge in Africa
ArticlesHere Are the 10 Graphs That Will Help Explain the Fintech Opportunity and Challenge in Africa
ArticlesThe future of fintech may well be in Africa.
Diriyah: The Cultural Capital of Saudi Arabia
ArticlesDiriyah: The Cultural Capital of Saudi Arabia
Diriyah and the Giga Projects Defining Saudi Arabia’s New Tourism Economy
ArticlesDiriyah and the Giga Projects Defining Saudi Arabia’s New Tourism Economy
Vision 2030 and Entrepreneurship in Saudi
ArticlesVision 2030 and Entrepreneurship in Saudi
Saudi’s Young & Tech Hungry Consumer
ArticlesSaudi’s Young & Tech Hungry Consumer
Who Are the Key Stakeholders and Supporters of Entrepreneurship in Saudi Arabia?
ArticlesWho Are the Key Stakeholders and Supporters of Entrepreneurship in Saudi Arabia?
What Are The Most Funded Startups in Saudi Arabia?
ArticlesWhat Are The Most Funded Startups in Saudi Arabia?
How Saudi Arabia’s Start-up Funding Skyrocketed in 2022
ArticlesHow Saudi Arabia’s Start-up Funding Skyrocketed in 2022
What Are the Future Trends in the Saudi Start-up Investment Landscape?
ArticlesWhat Are the Future Trends in the Saudi Start-up Investment Landscape?
What Are the Latest Trends in Saudi’s Startup Ecosystem?
ArticlesWhat Are the Latest Trends in Saudi’s Startup Ecosystem?
Meet the Most Active Investors in Saudi Arabia
ArticlesMeet the Most Active Investors in Saudi Arabia
Amal Dokhan, General Partner at 500 Global
ArticlesWoman to Woman: Advice from Saudi Investors to Those Aspiring to Enter Venture Capital
Special Feature: Women in Saudi’s VC Ecosystem
ArticlesWomen in Saudi’s Venture Capital Ecosystem
What Dubai’s Startups and Tech-preneurs have to say about Dubai’s Ambitions to Become the Digital Economy Capital of the World
ArticlesWhat Dubai’s Startups and Tech-preneurs have to say about Dubai’s Ambitions to Become the Digital Economy Capital of the World
Startups are Leading the Next Innovative Charge for Sustainability Solutions
ArticlesStartups are Leading the Next Innovative Charge for Sustainability Solutions
10 Things to Know About Dubai’s Digital Economy Ambitions
Articles10 Things to Know About Dubai’s Digital Economy Ambitions
tourism industry
ArticlesThe Importance of the Global Tourism Industry and Why it’s Revival is Necessary
10 Things To Know About the Kingdom of Saudi Arabia
Articles10 Things to Know about the Kingdom of Saudi Arabia
Compelling Data for fintech in saudi
ArticlesCompelling Data for Fintech in Saudi
The Strategic Drivers for fintech in KSA
ArticlesThe Strategic Drivers for fintech in KSA
Fintech Supporting Infrastructure in KSA
ArticlesFintech Supporting Infrastructure in KSA
fintech in Saudi Arabia
ArticlesFintech in Saudi Arabia Today
Navigating the World of Cryptocurrencies
ArticlesNavigating the World of Cryptocurrencies
The Mena Region's 5 Top Fintech Hot Spots
ArticlesThe Mena Region's 5 Top Fintech Hot Spots
Ranking Mena Markets by Size of Fintech Opportunity
ArticlesRanking Mena Markets by Size of Fintech Opportunity
Understanding the Mena Region from a Fintech Perspective
ArticlesUnderstanding the MENA Region from a Fintech Perspective
A hand holds a Samsung remote, aimed at a TV displaying "Contagion," with decorative figures in the background.
ArticlesThe Kingdom's Thirst for Sport & Entertaiment
Two women stand in front of a large, ancient rock structure in a desert landscape under a clear blue sky.
ArticlesSaudi's New Leisure Tourism Sector
Crowd of worshippers in white attire around the Kaaba, with blue skies and construction cranes in the background.
ArticlesReligious Tourism in Saudi Makes Mecca the 13th Most Visited City in 2019
Saudi Arabia's Vision for Tourism
ArticlesSaudi Arabia's Vision for Tourism
A diver explores a vibrant coral reef while manta rays glide above in sunlit ocean waters.
ArticlesWhy The World Needs Tourism to Recover... ASAP
The Origin Story: The Intriguing Story about the Anonymous Founder(s) of Cryptocurrency
ArticlesThe Intriguing Story about the Anonymous Founder(s) of Cryptocurrency

Latest Spotlights by Erika Masako Welch

Michael Lahyani, Founder of Property Finder
SpotlightsProperty Finder: A Decade Plus Journey to Unicorndom
SpotlightsSpace-D: Using Nano Satellites and IoT to Improve Utilities Operations and Maintenance
Large solar panel array in a grassy field under a clear blue sky.
SpotlightsYellow Door Energy: Supporting Companies Transition to Clean Energy with Bespoke Lease-to-Own Solar Power Plants
SpotlightsDEWA’s Role in Shaping Dubai’s Green Future: The Key Projects
SpotlightsDEWA's Role in Shaping Dubai's Green Future
SpotlightsTracking Jahez’s Five-Year Journey to Become a Unicorn
SpotlightsNclude: Driving Egypt's Digital Transformation Through Fintech Innovation and Financial Inclusion
SpotlightsVenturing into the Future: A15's Strategic Investment in MENA's Tech Ecosystem
SpotlightsAlgebra Ventures: Egypt's Multi-Stage VC Firm Bridging Market Gaps
SpotlightsSawari Ventures: Pioneering VC Investments in Egypt's Tech Ecosystem
Connor Landgraf, Founder and CEO of Eko Health
SpotlightsEko Health’s Symphony of Innovation: Bridging Cardiac Care Gaps
SpotlightsAcross the Table with Nader Albastaki: A Journey from Banking to Venture Capital, Exploring Dubai's Startup Ecosystem
VentureSouq and VC’s Growing Role in Sustainability
SpotlightsVentureSouq and VC’s Growing Role in Sustainability
STV on Creating the Next Digital Giants of the Middle East
SpotlightsSTV on Creating the Next Digital Giants of the Middle East
SpotlightsPure Harvest Smart Farms: MENA’s Next Agtech ‘Uni-Camel’
Kevin Chin
SpotlightsTEMBO: Electrifying Utility Vehicles One Commercial Fleet at a Time
SpotlightsYango Tech: Tech Stack for Profitable E-Grocery
SpotlightsKLC Virtual Restaurants: Cloud Kitchens Re-Imagined
SpotlightsIn Conversation with H.E. Ahmad Abdullah Juma Bin Byat, Vice Chairman of the Dubai Chamber of Digital Economy
SpotlightsOlayinka David-West: Achieving Financial Inclusion Will Require a New Kind of Customer-Obsessed Fintech
SpotlightsMoove.io: Financial Inclusion for Mobility Entrepreneurs
SpotlightsMastercard’s Role in Fostering Fintech in Africa
SpotlightsIFC on Fostering Financial Inclusion via Fintech Investments in Africa
SpotlightsNowNow Reimagining Fintech in Africa
Jerry Inzerillo on His Legacy Role Helping Saudi Build Its Own Tourism Legacy
SpotlightsJerry Inzerillo on His Legacy Role Helping Saudi Build Its Own Tourism Legacy
Fahad Alidi, Managing Director at Wa'ed Ventures
SpotlightsWa’ed Ventures: Empowering an Entrepreneurial Ecosystem in Saudi Arabia
Envisioning the Future of MENA Startups: Vision Ventures’ Investment Approach
SpotlightsEnvisioning the Future of MENA Startups: Vision Ventures’ Investment Approach
KAUST Innovation Ventures on Closing the Gap in Deep-Tech Startup Investments
SpotlightsKAUST Innovation Ventures on Closing the Gap in Deep-Tech Startup Investments
Hala Ventures on Supporting Global-Minded Saudi Startups
SpotlightsHala Ventures on Supporting Global-Minded Saudi Startups
Basmah Alsinaidi, Partner at IMPACT46
SpotlightsIMPACT46 on Launching World Class Saudi Unicorns
Hazen.ai: A Saudi Startup Using Deep Learning To Drive Road Safety
SpotlightsHazen.ai: A Saudi Startup Using Deep Learning To Drive Road Safety
NUQTAH: At the Cross-Section of Saudi’s Creative and Digital Economies
SpotlightsNuqtah: At the Cross-Section of Saudi’s Creative and Digital Economies
OQ Technology: Space Technology Startup Sets up in Saudi Arabia
SpotlightsOQ Technology: Space Technology Startup Sets up in Saudi Arabia
SVC’s Role in Creating a Healthy Investor Ecosystem in Saudi Arabia
SpotlightsSVC’s Role in Creating a Healthy Investor Ecosystem in Saudi Arabia
Jahez: 5 Years to Unicorn-Dom in Saudi Arabia’s Hypergrowth Consumer-Tech Market
SpotlightsJahez: 5 Years to Unicorn-Dom in Saudi Arabia’s Hypergrowth Consumer-Tech Market
In Conversation with Rashid Alabbar
SpotlightsIn Conversation with Rashid Alabbar: Serial Entrepreneur & Board Member, Dubai Chamber of Digital Economy
How Dubai’s First Insurtech Startup Reimagined Health Insurance to Achieve $47 Million in Revenues in 3 Years
SpotlightsHow Dubai’s First Insurtech Startup, Sehteq, Reimagined Health Insurance to Achieve $47 Million in Revenues in 3 Years
Chalhoub Group’s Venture Studio: Nurturing the Next Generation of Entrepreneurs In-House
SpotlightsChalhoub Group’s Venture Studio: Nurturing the Next Generation of Entrepreneurs In-House
The Path to Humanity’s Sustainability Lies in AI Optimization
SpotlightsThe Path to Humanity’s Sustainability Lies in Opteam's AI Optimization
Archireef: Using 3D Printing to Save the Coral Reef Ecosystem
SpotlightsArchireef: Using 3D Printing to Save the Coral Reef Ecosystem
E-Payment Platform That Strives for Financial Inclusion of Banked and Unbanked Egyptians
SpotlightsE-Payment Platform Fawry, Strives for Financial Inclusion of Banked and Unbanked Egyptians
Dubai Future District Fund: An Evergreen Fund Anchored with AED 1 Billion, and Even Greater Ambitions Ahead
SpotlightsDubai Future District Fund: An Evergreen Fund Anchored with AED 1 Billion, and Even Greater Ambitions Ahead
How Dubai Is Attempting to Become the World’s Ground Zero for Blockchain, Metaverse & Virtual Assets
SpotlightsHow Dubai Is Attempting to Become the World’s Ground Zero for Blockchain, Metaverse & Virtual Assets
Dubai Chambers Role in the Development of the Emirate’s Digital Economy
SpotlightsDubai Chambers Role in the Development of the Emirate’s Digital Economy
In 2015, Eduard Castaneda and Enric Asuncion shared a vision of propelling the EV revolution forward by developing more intuitive and cost-effective EV charging solutions, and became the founders of Wallbox
SpotlightsIn 2015, Wallbox's Eduard Castaneda and Enric Asuncion shared a vision of propelling the EV revolution forward
In Conversation with Dubai Future Foundation
SpotlightsIn Conversation with Dubai Future Foundation
An Insider’s Look: An Aviation Entrepreneur Tells Us How Saudi Arabia Has Changed Over the Past 10 Years
SpotlightsAn Insider’s Look: An Aviation Entrepreneur Tells Us How Saudi Arabia Has Changed Over the Past 10 Years
the Cloud Kitchen that wants to do it all…
SpotlightsKLC Virtual Restaurants: the Cloud Kitchen that wants to do it all…
How Sweet it is to be Sweetheart Kitchen…
SpotlightsHow Sweet it is to be Sweetheart Kitchen…
The Fine Dining Cloud Kitchen Concept
SpotlightsKITCH-IN: The Fine Dining Cloud Kitchen Concept
Bringing the F1 Grand Prix and Motorsport to the Shores of Saudi Arabia
SpotlightsBringing the F1 Grand Prix and Motorsport to the Shores of Saudi Arabia
Sitting Down with the Saudi Tourism Authority
SpotlightsSitting Down with the Saudi Tourism Authority
PayTabs Egypt Case Study
SpotlightsPayTabs Egypt: In Conversation with GM Hany Soliman
a dApp at the crossroads of DeFi, BNPL & Crypto to Fiat (C2F)
SpotlightsAtPay.io | a dApp at the crossroads of DeFi, BNPL & Crypto to Fiat (C2F)
Aggregating Protocols to Become the most user-friendly One-Stop-Shop Blockchain for DeFi
SpotlightsReef.io | Aggregating Protocols to Become the most user-friendly One-Stop-Shop Blockchain for DeFi
Egypt’s BNPL Leader Plays in Market Forecasted to Reach $1.6 Billion by 2028
SpotlightsEgypt’s BNPL leader ValU plays in a market forecasted to reach $1.6 Billion by 2028
A Newcomer looking to Empower Financial Literacy amongst Middle East Youth
SpotlightsCashee | A Newcomer looking to Empower Financial Literacy amongst Middle East Youth
Saudi’s first Unicorn
SpotlightsSTCpay | Saudi’s first Unicorn
Helping to Solve the Cash-on-Delivery Challenge for Saudi eCommerce Merchants
SpotlightsTamara is Helping to Solve the Cash-on-Delivery Challenge for Saudi eCommerce Merchants
the SaaS Powering Cloud Kitchens
SpotlightsFOODICS: the SaaS Powering Cloud Kitchens

Latest Opinions by Erika Masako Welch

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

MENA’s Startup Comeback: The VC Winter Has Thawed—And a New Era Has Begun

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

How the Middle East and Africa Are Building the Future of Gaming

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

PropTech & ConTech Are Reshaping Real Estate and Urban Futures Across MEA

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

The Rise of Middle East Fintech: Unicorns, Investments, and Regional Growth

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

The Future of Energy: Meeting Rising Demand with Sustainable Solutions

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

The Impact of Blockchain and AI Convergence on Global Markets

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

Tech Feeding Frenzy: Exploring Saudi Arabia’s Booming Food Delivery Economy

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

Investors Remain Bullish on Egypt’s Startup Ecosystem, Despite Falling on Hard Times in 2023

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

Impact Investing's Crucial Role in Tackling Global Issues

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

Healthtech’s Fast VC Winter Recovery in a Post Pandemic World

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

Climate Action and Sustainability in Trade Today

Opinions

Erika Masako Welch

Co-Founder & Chief Content Officer

Lucidity Insights

2023: The Year that Proved Electric Vehicles were Here to Stay

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