Olayinka David-West: Achieving Financial Inclusion Will Require a New Kind of Customer-Obsessed Fintech

Olayinka (Yinka) David-West is a professor of Information Systems with a particular focus on the IT and financial services industries, as well as the Associate Dean of the Lagos Business School (LBS), Nigeria’s leading business school. She also leads the Sustainable and Inclusive Digital Financial Services (SIDFS) initiative, a research and advocacy initiative dedicated to enhancing financial inclusion in Nigeria. Yinka sits on various fintech boards, advising them on how best to reach the underserved and unbanked populations.

When I sit down with her, I’m prepared to drink from the fire-hose she’s about to offer me. Her background and personal work experience that spans digital transformation within institutional banks, to fiscal and monetary banking po