Privacy Policy

Effective Date: July 1st, 2022

At Lucidity Insights, we know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy.

By using or accessing the service in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use and share your information in the following ways.

Remember that your use of Lucidity Insight’s Services is at all times subject to our Terms of Service, which incorporates this Privacy Policy. Any terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms of Service. Our Privacy Policy applies to all users of the Lucidity Insights website: (and any subdomains).

Notwithstanding the foregoing or anything to the contrary in this Privacy Policy or the Terms of Service, Lucidity Insights’ use and transfer to any other app of information received from Google APIs will adhere to the  Google API Services User Data Policy , including the Limited Use requirements.

What does this Privacy Policy Cover?

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Service. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

Changes to this Privacy Policy

Lucidity Insights may change this Privacy Policy from time to time. Laws, regulations, and industry standards evolve, which may make those changes necessary, or we may make changes to our Service or business.  We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter your privacy rights, we will do our best to alert you to changes by placing a notice on the Lucidity Insights website, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Service, and you are still responsible for reading and understanding them. 

If you use the Service after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

What Personal Data does Lucidity Insights Collect?

We collect Personal Data about you from:

  • You:
    • When you provide such information directly to us, and
    • When Personal Data about you is automatically collected in connection with your use of our Service.
  • Third parties, both when they provide us with Personal Data about you and when we seek out information for Profiles, as discussed below (“Third Parties”). Third Parties that share your Personal Data with us include:
    • Service providers. For example, we may use analytics service providers to analyze how you interact and engage with the Service, or third parties may help us provide you with customer support.
    • Other networks connected to the Service. If you provide any third-party account credentials to us or otherwise sign-in to the Service through a third-party site or service (for example, using LinkedIn or Salesforce), you understand some content and/or information in those accounts may be transmitted into your Account with us.
    • Advertising partners. We receive information about you from some of our service providers who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements, or communications.

Lucidity Insights also creates profiles of people and companies, which we call “Profiles,” from different sources. Once we have collected information (primarily business-related information) about a person or company, we combine multiple mentions of the same person or company into a Profile. Profiles are then made available to users of the Service, and our customers and strategic partners.

When we create or enhance Profiles about individuals, we may collect this information from multiple sources, including:

  • Publicly-available web sources that we scan using technology or manual methods.
  • User contributions about themselves or other people and companies.
  • Research conducted internally by Lucidity Insights.
  • Other companies and data partners that license information to us.

We collect information you provide directly to us through:

  • Online registration
  • Online forms
  • Newsletter sign-up
  • Requests or submissions via email
  • Participation in surveys
  • Reviews you submit about the service
  • Uploads or posts to the service
  • Requests for customer support

We also collect information through automated means:

When you use our website, we collect and analyze information such as your IP address, browser types, browser language, operating system, software and hardware attributes (including device IDs), referring and exit pages and URLs, the number of clicks, pages viewed and the order of those pages, date and time of use, content watched, total minutes watched, error logs, and other similar information about how you use the website.

When you use our website, we collect and analyze information such as your IP address, browser types, browser language, operating system, software and hardware attributes (including device IDs), referring and exit pages and URLs, the number of clicks, pages viewed and the order of those pages, date and time of use, content watched, total minutes watched, error logs, and other similar information about how you use the website.

When you use the Lucidity Insights service, we and our service providers automatically collect general location information (e.g., IP address, city/country and or postal code associated with an IP address, city/country from your computer).

If you access the website through a third-party log-in (social networks such as Instagram, Facebook, Twitter etc.) you may allow us to collect and store information from your profile depending on your settings. This can include your name, gender, profile picture, “likes”, and friends lists. If you do not wish to provide us with this information, do not access the website through social networks. You may also have the option to share website activities on social networks. Your friends, followers, and subscribers will be able to view your activity on social networking services you enabled.

What Categories of Personal Data We Collect

The following chart details the categories of Personal Data that we collect and have collected over the past twelve (12) months. Throughout this Privacy Policy, we will refer back to the categories of Personal Data listed in this chart (for example, “Category A. Personal identifiers”).

Category of Personal dataExamplesSource of Data
A.Personal IdentifiersName, email, IP, username, social media profile IDs/links, personal website; profile data: name, social profile links, personal websiteYou, Third Parties
B.Customer RecordsName, address, credit card type, last 4 digits of credit cardYou
C.Protected classification characteristicsGender, Race, Citizenship (optional profile data)You, Third Parties
D.Internet or other similar network activity informationWebsite & application usage, interaction with advertisements, browsers, platforms, device used, and search historyYou, Third Parties
E.Geolocation dataIP, location data (city, country)Third Parties
F.Professional or employment- related informationEmployment history, use case, role, industry; Profile data: current & past company, current and past job titles, biography description, press references, professional investmentsYou, Third Parties
G.Personal Data a user chooses to enter into a free text field within the ServiceAny information that either directly or indirectly identifies, relates to or describes a particular consumer or household and/or is reasonably capable of being associated with or could reasonably be linked to a particular consumer or household.You, Third Parties

The following sections provide additional information about how we collect your Personal Data.

Information You Provide to Us: We receive and store any information you knowingly provide to us. For example, through the registration process and/or through your account settings, we may collect Personal Data such as your name, email address, phone number, and third-party account credentials (for example, your log-in credentials for LinkedIn, e-mail, Salesforce or other third-party sites). If you provide your third-party account credentials to us or otherwise sign in to the Service through a third party site or service (such as Salesforce, Twitter, Facebook, Linkedin or Google), you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us, and that Third Party Account Information transmitted to our Service is covered by this Privacy Policy. Certain information may be required to register with us or to take advantage of some of our features.

We may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers on behalf of other businesses, or email you about your use of the Service. Also, we may receive a confirmation when you open an email from us, which helps us improve our Service. If you do not want to receive communications from us, please indicate your preference on the Profile Page.

Information Collected Automatically: Like many other commercial websites, we may also gather information in connection with your use of the Site or Service through the use of cookies and other similar technologies such as server logs, pixel tags, web beacons, user website activity and JavaScript (collectively, “Cookies”) to enable us to recognize your web browser or device and tell us how and when you visit and use our Service, to analyze trends, to learn about our user base, and to operate and improve our Service. Cookies are small pieces of data–usually text files–placed on your computer, tablet, phone, or similar device when you use that device to visit our Service. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Service does not support “Do Not Track” requests sent from a browser at this time.

We use the following types of Cookies:

  • Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Service. Disabling these Cookies may make certain features and services unavailable.
  • Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Service, maintain your preferences over time and recognize you when you return to our Service. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Service such as by collecting information about the number of visitors to the Service, what pages visitors view on our Service and how long visitors are viewing pages on the Service. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Service’s content for those who engage with our advertising. For example, Google, Inc. (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Service is subject to the Google Analytics Terms of Service and the Google Privacy Policy. You have the option to opt-out of Google’s use of cookies by visiting the Google advertising opt-out page at or the Google Analytics Opt-out Browser Add-on at
  • Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled “Information about Interest-Based Advertisements.”

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your computer. If you do this, however, you may have to manually adjust some preferences every time you visit a site, and this may cause some services and functionalities to not work.

To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit

Information about Interest-Based Advertisements: We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Service. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Internet-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Service and/or services of third-parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Service. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Service. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

Several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based on a consumer’s online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the Digital Advertising Alliance or Network Advertising Initiative consumer opt-out pages, which are located at or Users in the European Union should visit the European Interactive Digital Advertising Alliance’s user information website at

How We Use Your Personal Data

We process Personal Data to operate, improve, understand and personalize our Service. We use Personal Data for the following purposes:

  • To complete a purchase, process orders or other transactions.
  • To provide you with better customer service and assistance to use our Service
  • To meet or fulfill the reason you provided the information to us.
  • To communicate with you about the Service, including Service announcements and offers.
  • To create and manage your Account or other user profiles.
  • To personalize your experience, website content and communications based on your preferences, including targeted offers and ads served through the Service.
  • To respond to user inquiries and fulfill user requests.
  • To market, improve, and develop the Service, including testing, research, analysis, and product development (including creation, enhancement, and distribution of Profiles).
  • To protect against or deter fraudulent, illegal or harmful actions and maintain the safety, security and integrity of our Service.
  • To comply with our legal or contractual obligations, resolve disputes, and enforce our Terms of Service.
  • For any other business purpose stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act (the “CCPA”).

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated, or incompatible purposes without providing you notice.

As noted in the list above, we may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers on behalf of other businesses or email you about your use of the Service.  Also, we may receive a confirmation when you open an email from us, which helps us improve our Service. If you do not want to receive communications from us, please indicate your preference on the Account Information Page  or contact us at

How We Share Your Personal Data

Disclosures of Personal Data for a Business Purpose

We disclose your Personal Data to service providers and other parties for the following business purposes:

  • Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  • Auditing related to a current interaction and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Short-term, transient use of Personal Data that is not used by another party to build a consumer profile or otherwise alter your consumer experience outside the current interaction.
  • Undertaking internal research for technological development and demonstration.
  • Undertaking activities to verify or maintain the quality or safety of a service or device that we own, manufacture, was manufactured for us, or we control.

We disclose your Personal Data to the following categories of service providers and other parties:

  • Service providers, including:
  • Subscription management providers and payment processors
  • Security and fraud prevention consultants
  • Hosting and other technology and communications providers
  • Analytics providers
  • Customer relationship management and customer support providers
  • Ad networks
  • Parties who acquire your Personal Data through an acquisition or other change of control.
    • Personal Data may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part)
  • Other parties at your direction.
    • Other users (where you post information publicly or as otherwise necessary to effect a transaction initiated or authorized by you through the Service)
    • Social media services (if you intentionally interact with them through your use of the Service)
    • Third-party business partners who you access through the Service
    • Other parties authorized by you
  • Business partners
    • In some cases, we may disclose information about your use of the Service to your employer or other users within your organization
  • A. Personal identifiers.
  • B. Customer records identified by state law.
  • C. Protected classification characteristics under state or federal law.
  • D. Internet or other similar network activity information.
  • E. Geolocation data.
  • F. Professional or employment-related information.

Sales of Personal Data

At Lucidity Insights, we collect information from a variety of sources (including information contributed directly by you and/or our user community) in order to compile Profiles about entities and individuals. Please refer to the chart above titled “Categories of Personal Data We Collect” for a better understanding of the Personal Data we collect that constitutes Profile data.

In this section, we use the term ‘sell’ as it is defined in the CCPA. We sell your Profile data to our customers and data partners (such as resellers and syndication partners), subject to your right to opt-out of these sales.

We may also share your information with advertisers in order to help provide our ads to you. The CCPA considers this a “sale” and, because of this, we are required to disclose these types of transfers as “sales” of personal information. However, we do not sell this information for monetary consideration. This type of sharing is also subject to your right to opt out of these sales.

We have not ‘sold’ any data as yet, but we imagine in the next twelve months, we may sell the following categories of your Personal Data to third parties:

  • A. Personal identifiers.
  • C. Protected classification characteristics under state or federal law.
  • F. Professional or employment-related information.

Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data, including but not limited to:

  • The Lucidity Insights website uses SSL (https).
  • Account passwords are hashed when stored in our database.
  • The authenticity of request methods are verified to prevent CSRF (cross-site request forgery) attacks.
  • Lucidity Insights employees use Single Sign-On (SSO) and passwords and enable screen locking.
  • Access to AWS and Payment Processors is limited on a need to know basis and requires Two-Factor Authentication (2FA).
  • Access to production data requires VPN access which is restricted to only the people that need it.
  • Lucidity Insights performs third-party penetration testing.

You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the privacy of your account and other Personal Data that we hold in our records, no security system is impenetrable, and unanticipated system failures or the efforts of malicious actors are an unfortunate reality on the Internet. Therefore, Lucidity Insights cannot guarantee that Personal Data during transmission through the Internet or while stored on our systems or otherwise in our care will be absolutely safe from intrusion by others.

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide the Service. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. Afterwards, we retain some information in a depersonalized or aggregated form but not in a way that would identify you personally.

Personal Data of Children

As noted in the Terms of Service, we do not knowingly collect or solicit Personal Data from children under 16. If you are a child under 16, please do not attempt to register for or otherwise use the Service or send us any Personal Data. If we learn we have collected Personal Data from a child under 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Data, please contact us at

European Union Data Subject Rights

If you are a resident of the European Union (“EU”), United Kingdom, Lichtenstein, Norway, or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as outlined in our GDPR Privacy Policy.

There are other jurisdictions that may have additional rights as well, such as California and Nevada States in the United States of America. We encourage you to explore and understand what your rights are under those jurisdictions with respect to your Personal Data.

Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, your choices and rights regarding such use, please do not hesitate to contact your Lucidity Insights representative or email us at