Tamara is Helping to Solve the Cash-on-Delivery Challenge for Saudi eCommerce Merchants
Tamara is a relatively new kid on the block, amongst MENA fintech start-ups, having only been established in 2020 amid the COVID19 Pandemic; but it’s already making some big waves – not just in the Saudi fintech community, but the larger MENA start-up ecosystem. The company is a payment solution provider, which allows customers to split in 3 or 6 easy payments without any hidden fees or interest. It was the first Buy Now Pay Later (BNPL) company to be issued a testing permit in the Saudi Central Bank’s Regulatory Sandbox in 2020, and that head-start has given them a leg-up on incoming competitors. Today, Tamara is the MENA region’s fastest-growing provider of the Buy Now Pay Later industry, with its user base up ±180% month on month (MoM) and transaction volume growing ±170% MoM on average over the
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