Egypt’s BNPL leader ValU plays in a market forecasted to reach $1.6 Billion by 2028
Instalment loans are nothing new. We can all think of various department stores that offered multi-month payment plans for various big-ticket items like electronics and home appliances; in fact, the first recorded consumer instalment loans were offered in the 1960’s. But today’s Buy-Now-Pay-Later (BNPL) industry is revolutionizing the consumer financing industry with their convenient apps installed on consumers’ smartphones, with sexy user interfaces and user experiences. Today’s BNPL players are mostly fintech start-ups that are both targeting and successfully attracting the younger consumer demographic – a demographic that seem to have a distaste for traditional lending practices and high interest rates.
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