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Cashee | A Newcomer looking to Empower Financial Literacy amongst Middle East Youth

Cashee | A Newcomer looking to Empower Financial Literacy amongst Middle East Youth

By Erika Masako Welch 30 November 2021
A Newcomer looking to Empower Financial Literacy amongst Middle East Youth
A Newcomer looking to Empower Financial Literacy amongst Middle East Youth

Both Ghosh and Whittfield were passionate about teaching their kids the value of money but lamented on how difficult it was to do so here in the UAE when youth were not permitted their own bank accounts until the age of 21. (Note: some individuals as young as 18 are permitted to open bank accounts in the Emirates, but this is only in the case that these individuals are employed at a government or semi-government entity). Whittfield, Cashee’s CFO, shared how much he had learned from opening up a children’s savings account in his home country of New Zealand, and taking a few coins to deposit into the account at the age of six years old. Whittfield thought, if only there was something similar that could be created in the region with technology that could replicate many of those lessons for our own kids. 

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