The Kingdom's Thirst for Sport & Entertaiment

The focus on sports and entertainment are critical pillars for the Kingdom of Saudi Arabia, as these industries not only create a vibrant and attractive society to live and play in, but also contribute real economic opportunities. 

The Saudi population are also hungry for sports and entertainment, as an estimated $22 billion USD is spent by Saudis on tourism and entertainment outside the Kingdom every year. Both the development of the Saudi Sports Economy and the Saudi Entertainment Economy are largely greenfield investments for the Kingdom, 
with massive opportunities for economic growth. This comes in the form of new jobs for Saudi youth, as well as an attempt to retain some of those tourism dollars spent by Saudis outside the Kingdom, and instead contribute towards the country’s 
non-oil