Saudi’s Young & Tech Hungry Consumer

Saudi’s Young & Tech Hungry Consumer

By Erika Masako Welch, 23 March 2023
Saudi’s Young & Tech Hungry Consumer

We spoke to dozens of the most active investors and VCs in the Kingdom as well as the region to ask them “what’s driving the start-up ecosystem in Saudi Arabia today?” The response was unanimous: Saudi’s tech-savvy consumer base with favourable consumer spending behaviour and a willingness to pay for value-add services. Couple that with the scalability of a market with a population of 35 million, and you get a magical combination for startup success.

Saudi Arabia is a large emerging market consisting of a young, tech-hungry consumer base with great infrastructure in place to satiate that appetite. In the past 10 years

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