Explore in-depth articles about startups and key players in the industry. Stay informed with the latest company highlights.

Spotlights

Our Spotlights section offers in-depth articles on startups and major industry players, keeping you updated on the latest business developments.

Erika Masako Welch is the Co-Founder and Chief Content Officer at Lucidity Insights, focused on democratizing access to quality data for startups and venture capitalists across the MEAPT region. She also hosts "The Perfect Pitch" podcast, where she interviews top venture capitalists and entrepreneurs about fundraising and growth strategies. A Stanford GSB graduate and former international strategy consultant, Erika has over 15 years of experience advising Fortune 500 companies in 50+ countries and 20+ sectors. She is also a selective angel investor in the wellness and sustainability space. Passionate about community building, wellness, and exploration, Erika is a foodie, yoga enthusiast, and lifelong seeker of eudaimonia.

Co-Founder & Chief Content Officer

Erika Masako Welch

MEAPT PropTech Review 2024

Property Finder: A Decade Plus Journey to Unicorndom

Proptech

Pierrick Ribes is an accomplished professional adept in strategy formulation and consultancy. Fueled by an insatiable thirst for knowledge and a propensity for continual learning, he dedicates his free time to Lucidity Insights, enriching its content with insights drawn from his extensive professional expertise and refined research acumen.

A distinguished graduate of EDHEC Business School and Anglia Ruskin University, Pierrick holds a master's in management, an MSc in financial management, and a BA (Hons) in business management. His unwavering commitment to learning, coupled with a drive for professional excellence, underscores his aspiration to be an influential voice. Through his insightful writings, Pierrick aspires to provide invaluable knowledge and perspectives to the discerning readers of Lucidity Insights and Entrepreneur.com.

Contributing Writer and Researcher

Pierrick Ribes

The State of Fintech in the Middle East

eToro’s Global Fintech Evolution

eToro: From Social Trading Visionary to Global Fintech Leader

Fintech

Geidea: Driving Saudi Arabia's Cashless Revolution

Geidea: Driving Saudi Arabia’s Cashless Revolution in Support of Vision 2030

Tabby: The Middle East’s First Independent Fintech Unicorn

Tabby, the First Independent Fintech Unicorn in the Middle East

Startup

SAP Digital Currency Hub: Transforming Cross-Border Payments

SAP Digital Currency Hub: Transforming Cross-Border Payments Through Digital Currencies

Dubai’s Green Future: Powered by Renewable Energy

Space-D: Nano Satellites & IoT Improve Utilities Ops

Space-D: Using Nano Satellites and IoT to Improve Utilities Operations and Maintenance

Sustainability & ClimateTech

Yellow Door Energy's Journey to Powering Emerging Markets Sustainably

Yellow Door Energy: Supporting Companies Transition to Clean Energy with Bespoke Lease-to-Own Solar Power Plants

United Arab Emirates

DEWA’s Key Projects Driving Dubai's Green Future

DEWA’s Role in Shaping Dubai’s Green Future: The Key Projects

DEWA's Role in Shaping Dubai's Green Future

Growth Lead and Founding Member

Marco Monaco

Special Report: Innovations in Blockchain

United States

Verax: A Web3 Tool Empowering Trust with Community Ownership

Verax Redefining Trust in the Web3 Era: 8 Things That Happen When a Feature Becomes a Community Tool

Crypto, Blockchain & Web3

Fraction AI: Blockchain-Driven Annotated Data Solutions

Fraction AI: Pioneering Annotated Data Solutions through Blockchain

The Pioneering Vision of OpenRank Protocol

Redefining Trust in Web3: The Pioneering Vision of OpenRank Protocol

Fetch AI: Decentralized AI Agents Powering Digital Economies

Fetch AI: Redefining the Digital Economy through Decentralized AI Agents and Blockchain Integration

Nazmia is a young writer passionate about making complex data and research more approachable, understandable and entertaining. She’s always been an educator at heart, taking on mentorship roles teaching creative and business writing to the scientific community. She is currently pursuing her passion at the intersection of technology and healthcare through a Masters degree in Biomedical Engineering. When she’s not in the lab pouring herself into the magic of tissue engineering and reconstruction, she’s writing and educating the world about all things biotech, healthtech, insurtech and edutech. If you're looking for practical insights with a touch of whimsy, Nazmia is the voice to follow with a fresh perspective on the ever-evolving digital and tech industry. 
Nazmia holds a BS in Biology and is currently pursuing her MS in Biomedical Engineering at the American University of Beirut. She specializes in cartilage tissue research, and uses her writing as a therapeutic escape to produce captivating pieces that take her readers on a journey with every word.

Nazmia Nassereddine

The Future of Food Delivery in Saudi Arabia

Saudi Arabia

Mrsool’s Journey: From eCommerce to Super App Contender

Mrsool’s Journey from eCommerce to Super App Contender

FoodTech

Nana: Revolutionizing Grocery Shopping in Saudi Arabia

Bahrain

Calo: Leading Personalized Nutrition and Wellness in MENA

Calo: Pioneering Personalized Nutrition and Wellness in MENA

Tracking Jahez’s Five-Year Journey to Become a Unicorn

The 11-Year Journey of HungerStation

The 11-Year History of HungerStation

Ashok is a storyteller who uses numbers as his medium. He loves to crunch data, analyze it, and investigate deeper questions until the stories begin to emerge on their own. Ashok comes from a finance and consulting background, having worked in the strategy consulting and private equity fields across the Middle East and Emerging Asia for over 15 years, prior to becoming a business writer. When it comes to tech stories, Ashok has a penchant for startups in the fintech, B2B SaaS, AI and ML spaces. He loves writing about Venture Capital, M&A and the general investor landscape of startup ecosystems.
Ashok holds a Bachelor’s of Science in Electrical Engineering from the Georgia Institute of Technology, as well as a diploma in Finance. He speaks English and Hindi fluently.

Researcher

Ashok Raman

Investing in Egypt’s Startup Ecosystem

Egypt

Lessons from SWVL’s Fall for Future Entrepreneurs

Lessons from SWVL’s Fall from Grace for the Next Generation of Entrepreneurs

Entrepreneurship

Nclude: Accelerating Fintech Innovation in Egypt

Nclude: Driving Egypt's Digital Transformation Through Fintech Innovation and Financial Inclusion