Explore in-depth articles about startups and key players in the industry. Stay informed with the latest company highlights.

Spotlights

Our Spotlights section offers in-depth articles on startups and major industry players, keeping you updated on the latest business developments.

Erika is Co-Founder and Chief Content Officer at Lucidity Insights. Having  spent 15 years advising Fortune 500 companies  and multinational conglomerates  from around the world on how to grow businesses in emerging markets, Erika found that data and knowledge underpinned and empowered strategic decision-making. The creation of Lucidity Insights was inspired by the idea that strategic C-suite level data and insights could empower startups and Venture Capitalists in the MENAPT region, elevating the entire regional entrepreneurial ecosystem. 

Data is not just for the Chief Executive, or the data analyst after-all. Democratizing access to quality data across the tech ecosystem will elevate every startup and every investors’ decision-making, and thus, benefit the economy, overall.

Erika has worked with data to develop comprehensive business success stories and strategies for her entire professional career. She is a thought leader in growth strategies in fast-moving emerging markets, with a focus on Middle Eastern and Asian Markets. She is an expert on the startup ecosystems in the Middle East, and a thought leader on entrepreneurship, disruptive technologies and sustainability. She has worked with both government and corporates clients, across over 30 different industry verticals and in over 40 countries. She is best described as a data-curious strategic thinker and advisor, who also happens to be an  enthusiastic storyteller and writer.

Erika graduated from Stanford’s Graduate School of Business with an Executive MBA (MSx), and also holds degrees from McGill University (B.Sc Neuroscience) and the University of Cambridge (Sustainability in Business). She speaks English and Japanese, is conversational in French, and speaks survival Arabic. In her spare time, she is an avid globe trotter, having travelled to over 70 countries, and counts scuba-diving, free-diving and yoga among her favourite activities. She is a self-described wellness-junkie and adventure enthusiast. She is also a dog mum.

Co-Founder & Chief Content Officer

Erika Masako Welch

Dubai’s Green Future: Powered by Renewable Energy

United Arab Emirates

DEWA’s Key Projects Driving Dubai's Green Future

DEWA’s Role in Shaping Dubai’s Green Future: The Key Projects

Sustainability & ClimateTech

DEWA's Role in Shaping Dubai's Green Future

Growth Lead and Founding Member

Marco Monaco

Special Report: Innovations in Blockchain

United States

Verax: A Web3 Tool Empowering Trust with Community Ownership

Verax Redefining Trust in the Web3 Era: 8 Things That Happen When a Feature Becomes a Community Tool

Crypto, Blockchain & Web3

Pierrick Ribes is an accomplished professional adept in strategy formulation and consultancy. Fueled by an insatiable thirst for knowledge and a propensity for continual learning, he dedicates his free time to Lucidity Insights, enriching its content with insights drawn from his extensive professional expertise and refined research acumen.

A distinguished graduate of EDHEC Business School and Anglia Ruskin University, Pierrick holds a master's in management, an MSc in financial management, and a BA (Hons) in business management. His unwavering commitment to learning, coupled with a drive for professional excellence, underscores his aspiration to be an influential voice. Through his insightful writings, Pierrick aspires to provide invaluable knowledge and perspectives to the discerning readers of Lucidity Insights and Entrepreneur.com.

Contributing Writer and Researcher

Pierrick Ribes

Fraction AI: Blockchain-Driven Annotated Data Solutions

Fraction AI: Pioneering Annotated Data Solutions through Blockchain

The Pioneering Vision of OpenRank Protocol

Redefining Trust in Web3: The Pioneering Vision of OpenRank Protocol

Fetch AI: Decentralized AI Agents Powering Digital Economies

Fetch AI: Redefining the Digital Economy through Decentralized AI Agents and Blockchain Integration

Nazmia is a young writer passionate about making complex data and research more approachable, understandable and entertaining. She’s always been an educator at heart, taking on mentorship roles teaching creative and business writing to the scientific community. She is currently pursuing her passion at the intersection of technology and healthcare through a Masters degree in Biomedical Engineering. When she’s not in the lab pouring herself into the magic of tissue engineering and reconstruction, she’s writing and educating the world about all things biotech, healthtech, insurtech and edutech. If you're looking for practical insights with a touch of whimsy, Nazmia is the voice to follow with a fresh perspective on the ever-evolving digital and tech industry. 
Nazmia holds a BS in Biology and is currently pursuing her MS in Biomedical Engineering at the American University of Beirut. She specializes in cartilage tissue research, and uses her writing as a therapeutic escape to produce captivating pieces that take her readers on a journey with every word.

Nazmia Nassereddine

The Future of Food Delivery in Saudi Arabia

Saudi Arabia

Nana: Revolutionizing Grocery Shopping in KSA

Nana: Revolutionizing Grocery Shopping in Saudi Arabia

FoodTech

Mrsool’s Journey: From eCommerce to Super App Contender

Mrsool’s Journey from eCommerce to Super App Contender

Bahrain

Calo: Leading Personalized Nutrition and Wellness in MENA

Calo: Pioneering Personalized Nutrition and Wellness in MENA

The 11-Year Journey of HungerStation

The 11-Year History of HungerStation

Tracking Jahez’s Five-Year Journey to Become a Unicorn

Ashok is a storyteller who uses numbers as his medium. He loves to crunch data, analyze it, and investigate deeper questions until the stories begin to emerge on their own. Ashok comes from a finance and consulting background, having worked in the strategy consulting and private equity fields across the Middle East and Emerging Asia for over 15 years, prior to becoming a business writer. When it comes to tech stories, Ashok has a penchant for startups in the fintech, B2B SaaS, AI and ML spaces. He loves writing about Venture Capital, M&A and the general investor landscape of startup ecosystems.
Ashok holds a Bachelor’s of Science in Electrical Engineering from the Georgia Institute of Technology, as well as a diploma in Finance. He speaks English and Hindi fluently.

Researcher

Ashok Raman

Investing in Egypt’s Startup Ecosystem

Egypt

Lessons from SWVL’s Fall for Future Entrepreneurs

Lessons from SWVL’s Fall from Grace for the Next Generation of Entrepreneurs

Entrepreneurship

Nclude: Accelerating Fintech Innovation in Egypt

Nclude: Driving Egypt's Digital Transformation Through Fintech Innovation and Financial Inclusion

Spotlights

Our Spotlights section offers in-depth articles on startups and major industry players, keeping you updated on the latest business developments.

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