Erika Masako Welch is the Co-Founder and Chief Content Officer at Lucidity Insights, focused on democratizing access to quality data for startups and venture capitalists across the MEAPT region. She also hosts "The Perfect Pitch" podcast, where she interviews top venture capitalists and entrepreneurs about fundraising and growth strategies. A Stanford GSB graduate and former international strategy consultant, Erika has over 15 years of experience advising Fortune 500 companies in 50+ countries and 20+ sectors. She is also a selective angel investor in the wellness and sustainability space. Passionate about community building, wellness, and exploration, Erika is a foodie, yoga enthusiast, and lifelong seeker of eudaimonia.

Co-Founder & Chief Content Officer

Erika Masako Welch

Saudi Arabia’s Electric Mobility Evolution

Articles

Saudi Arabia EV Market – In-Depth Analysis & Forecast | Lucidity Insights

From Oil to Electric: Saudi Arabia's EV Transformation

Mobility

Nazmia is a young writer passionate about making complex data and research more approachable, understandable and entertaining. She’s always been an educator at heart, taking on mentorship roles teaching creative and business writing to the scientific community. She is currently pursuing her passion at the intersection of technology and healthcare through a Masters degree in Biomedical Engineering. When she’s not in the lab pouring herself into the magic of tissue engineering and reconstruction, she’s writing and educating the world about all things biotech, healthtech, insurtech and edutech. If you're looking for practical insights with a touch of whimsy, Nazmia is the voice to follow with a fresh perspective on the ever-evolving digital and tech industry. 
Nazmia holds a BS in Biology and is currently pursuing her MS in Biomedical Engineering at the American University of Beirut. She specializes in cartilage tissue research, and uses her writing as a therapeutic escape to produce captivating pieces that take her readers on a journey with every word.

Nazmia Nassereddine

Saudi EV Ecosystem – In-Depth Analysis & Forecast | Lucidity Insights

The Rise of EV and Mobility Startups in Saudi Arabia

Staff Writer

China EV Expansion in Saudi Arabia – In-Depth Analysis & Forecast | Lucidity Insights

China's Growing EV Interest in Saudi Arabia

We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.

Lucidity Insights Research Team

Saudi EV Adoption Trends – In-Depth Analysis & Forecast | Lucidity Insights

Who’s Driving Electric Vehicles in Saudi Arabia Today?

Saudi EV Transition – In-Depth Analysis & Forecast | Lucidity Insights

The Kingdom's Strategic Transition to Sustainable Mobility

Global EV Trends 2025 – In-Depth Analysis & Forecast | Lucidity Insights

7 Graphs Explaining the Current State of Electric Vehicles Around the World

cGlobal EV Adoption Trends – In-Depth Analysis & Forecast | Lucidity Insights

Strategic Drivers for Mass EV Adoption and 10 Graphs that Explain the Global EV Race

Saudi EV Market – In-Depth Analysis & Forecast | Lucidity Insights

Saudi Arabia's Bold Bet on Electric Mobility: $50 Billion and a Vision for 2030

The State of the Electric Vehicle Revolution 2023

Germany

Germany's Projected EV Dominance

Germany’s Projected EV Leadership

Norway

Norway's Small yet Mighty Electric Vehicle Obsession

Norway’s Small but Mighty EV Obsession

United States

Unleashing the Potential: Silicon Anode Technology and EVs

Silicon Anode Technology to Supercharge EV Battery Range by 20%

China

China's Electric Vehicle Dominance: Unveiling the Global Leader in EV Adoption

China’s EV Dominance

US EV Market Dynamics: Slow Adoption, Charging Challenges, and Shifting Landscapes

America’s Slow Uptake of EVs

Energizing the EV Charging Revolution: Meeting the Growing Demand for EV Infrastructure

The EV Charging Conundrum

The Electric Revolution: A Journey Through EV History

A Brief History of Electric Vehicles

Decoding Global EV Preferences: Insights from 5 Infographs

5 Graphs that Explain EV Purchase Drivers Across the World

Navigating Challenges in the 2022-2023 Electric Vehicle Landscape

Challenges Affecting the EV Landscape in 2022-2023

Electric Vehicles Global Domination: 2021 vs 2022

EV Global Domination

Lucy is a young unicorn passionate about responsible business practices, from Sustainability and ESG performance management to deep-dive investigations of the broad socio-political and macro-economic implications of various government and business strategies. Lucy has a knack for research, data analytics, and understanding the implications of new and disruptive technologies. 
Prior to becoming a tech news reporter, Lucy spent a few years working for the United Nations, researching and evaluating the socio-economic impact of various programs and the adoption of technological innovations. Lucy studied integrated engineering, and worked on converting her fuel-powered car into an electric vehicle as her final project for graduation. Lucy can still be seen driving her zero-emissions vehicle in and around Dubai, where she grew up. Lucy speaks English and Arabic, and completed her studies in Canada, where she also minored in magic powered technological solutions. 
Lucy specializes in sustainable development, climate tech, ESG, social impact startups, venture capital, macroeconomics and geopolitics.

Lucy Unicorn

Infobytes

MEA Ride-Hailing Market: US$9.99B by 2033 – Quick Infobyte | Lucidity Insights

The $10 Billion Future of the Middle East & Africa Ride-Hailing Market

Lucid Motors in Saudi Arabia: Key Stats

Number of Public Fast (DC) Chargers in KSA vs 2030 Ambitions

The Typical EV Consumer in KSA

10 Longest Range Electric Cars 2025: Top EVs Ranked by EPA Miles

Longest Range Electric Cars 2025 – Top 10 Ranked

Cumulative EVs on The Road in Germany vs Ksa (First 10 Years)

Middle East EV Charging Locations, by Country (2024-2025 Estimates)

PwC’S Optimistic Forecast: % Share of EVs of Total Annual New Car Sales in KSA

Estimated Number of EVs on The Road, by Country (2025)

Expected EV Sales by Region in 2030 (In Millions)

The Car Manufacturer’s Road to Electrification

EV Share of New Car Sales by Country, 2024

Top Global Countries by Total Electric Car Stock - 2024 (Millions)

Electric Car Sales in 2024 By Geography

Countries With Electric Vehicle Electrification Targets

Average Price Of Oil in America Per Gallon in USD (1975-2025)

Average Gas Prices Around The World In June 2025 (In USD/Liter)

Gas Powered vs Electricity Powered Vehicle Fuelling/Charging Cost (USD Per Mile, Using July 2025 Figures)

Average Lithium-Ion Battery Pack Prices (2013-2024)

Annual CO2 Emissions From Fossil Fuels, By World Region

Special Reports

Global

Special Report: The State of the Electric Vehicle Revolution 2023

The EV Revolution: Global Trends & Market Insights

The EV Revolution: Market Trends, Global Leaders & Charging Challenges

Spotlights

Saudi EV Industry & Ceer Motors – In-Depth Analysis & Forecast | Lucidity Insights

The Kingdom’s First Home-Grown EV Player: Ceer Motors

Saudi EV Industry & Lucid Motors – In-Depth Analysis & Forecast | Lucidity Insights

Lucid Motors: The First Global EV Company “Made in Saudi”

Saudi EV Infrastructure – In-Depth Analysis & Forecast | Lucidity Insights

Building an Electrified Nation With EVIQ

Hind, a 2019 graduate from the American University of Beirut with a Bachelor of Business Administration, is a precision expert in data analysis and tech mastery.

Researcher

Hind El Gharib

European Oil Majors Embrace EV Charging: The Ubitricity Revolution

Ubitricity helps Charge your EV by Connecting to Street Side Lamp Posts

Albemarle: The World’s Largest Lithium Producer Powering EVs

The World’s Largest Lithium Producer: Albemarle Corp Is Mining for the Future of Electric Mobility

From electric scooters and autonomous vehicles to ride-sharing services and sustainable transportation solutions, discover how these forward-thinking companies are reshaping the way we move and commute.

Discover how startups are reshaping mobility in MENAPT region from exclusive articles, videos & infobytes on Lucidity Insights

Dive into the vibrant startup ecosystem of the Middle East and Africa, where innovation and resilience drive groundbreaking ventures for the region&#39;s entrepreneurial spirit.

Stay updated on startup news & investment opportunities in MENAPT & Africa Access exclusive articles, videos & infobytes

Startup

Explore the dynamic world of investors and venture capitals&nbsp;in the Middle East and Africa, where innovation meets opportunity. Let&#39;s delve&nbsp;into the rapidly evolving investment landscape, highlighting key players, emerging markets, and transformative industries shaping the region.

Stay informed about venture capital & startup investors in MENAPT region Access exclusive videos, infobytes & news on VC

Investors & VC

Stay updated on the latest advancements and regulations surrounding Artificial Intelligence (AI) on a global and regional scale.

Discover engaging content on AI, including exclusive news, videos, and infobytes focused on the MENAPT & Africa region

Artificial Intelligence

Get the most complete, updated, and reliable information about the world of Cryptocurrency, Defi, Blockchain, and NFTs only at Lucidity Insights!

Explore the latest insights on Web3, Cryptocurrency, DeFi, Blockchain & NFTs with exclusive articles, videos & infobytes

Crypto, Blockchain & Web3

Stay informed on the latest developments in cybersecurity, from data protection and digital privacy to emerging threats and enterprise security solutions shaping the future of the digital world.

Cybersecurity

Economies shape the world we live in. Stay informed with the latest news, trends, and insights on global economies. Explore now for a brighter tomorrow.

Explore the dynamics of economies & startups. Access news, videos, & infobytes to stay informed about economic trends in the MENAPT

Economies

Explore the business side of entertainment. Discover industry news, trends, and insights to help you succeed in this dynamic and exciting field. Learn more now.

Discover the business side of entertainment with our latest insights, trends, and news. Empower your success in the MENAPT region

Entertainment

Unlock your potential as an entrepreneur. Discover valuable resources, tips, and stories to inspire and guide your startup journey. Start now.

Explore valuable tips and resources for entrepreneurs. Find inspiration for your startup journey in the MENAPT regions here.

Entrepreneurship

Get to know the cutting-edge world of fintech - a marriage of finance and technology. Discover the latest trends and innovations in our comprehensive guide.

Stay ahead in the fintech space in MENAPT & Africa region with Lucidity Insights. Explore the latest startup fintech trends here

Fintech

Discover how FoodTech is revolutionizing the way we produce, distribute, and consume food. From farm-to-table to meal delivery apps, explore the future of the food industry.

Explore the latest in foodtech with Lucidity Insights. Discover articles, videos, & infobytes focused on startups in the MENAPT region.

FoodTech

Dive into the world of gaming and esports with Lucidity Insights. Explore trends, insights, and analysis tailored for the MENAPT region&#39;s gaming community.

Explore the comprehensive insights, strategies, and the latest gaming & esports services industry trends with Lucidity Insights.

Gaming & ESports

Delve into the dynamic HealthTech sector, where innovative startups are reshaping the landscape for a healthier tomorrow. Explore breakthrough technologies and transformative solutions.

Stay informed on healthtech trends. Read exclusive articles, watch videos & view infographics about healthtech startups in the MENAPT

HealthTech

Uncover proptech trends with Lucidity Insights. Stay informed on the latest developments and insights impacting the MENAPT region&#39;s growing property sector.

Access in-depth articles, case studies, & insights on proptech at Lucidity Insights, transforming the MENAPT region's property sector.

Proptech

Explore our dedicated page on Sustainability &amp; ClimateTech. Find articles, special reports, &amp; videos that highlight innovative solutions.

Uncover the latest in Sustainability & ClimateTech. Visit our page for exclusive content that spotlight startups & solutions

Sustainability & ClimateTech

Unlock the potential of the tourism industry. Stay informed on the latest trends, challenges, and opportunities for businesses in the travel sector.

Dive into tourism insights tailored for startups. Access exclusive content on trends and opportunities in the MENAPT