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Diriyah and the Giga Projects: Defining the New Saudi Arabia

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Visa and Saudi Tourism Authority sign MoU at Arabian Travel Market 2023 to enhance Saudi tourist experience

Visa and Saudi Tourism Authority sign MoU at Arabian Travel Market 2023

Tourism

Staff Writer

United States

What's On Diriyah Season 2022-2023: Culture & Entertainment on Demand

Diriyah Season 2022-2023: Culture & Entertainment on Demand

Saudi Arabia

Arabian Travel Market to welcome over 2,000 exhibitors, representatives from more than 150 countries

Radisson Hotel Riyadh Airport: Best New Business Hotel?

Radisson Hotel Riyadh airport shortlisted for ‘Best new business hotel’ at Business Traveller Middle East awards 2023

Sharjah to highlight thriving Sustainable Eco-tourism sector at Arabian Travel Market 2023

Diriyah Company announces two new destinations with Aman Group

All about Neom, a City of the Future

NEOM: A City of the Future

Asir Region: The Arabian Highlands

The Red Sea Project: A Luxury Resort Destination in Saudi Arabia

The Red Sea Project: A Luxury Resort Destination

Saudi Mega Project Qiddiya: The Capital of Sports, Entertainment & Art

Qiddiya: The Capital of Sports, Entertainment & Art

AlUla: A UNESCO World Heritage Site in Northwest Saudi Arabia

Al’Ula: A UNESCO World Heritage Site

Nazmia is a young writer passionate about making complex data and research more approachable, understandable and entertaining. She’s always been an educator at heart, taking on mentorship roles teaching creative and business writing to the scientific community. She is currently pursuing her passion at the intersection of technology and healthcare through a Masters degree in Biomedical Engineering. When she’s not in the lab pouring herself into the magic of tissue engineering and reconstruction, she’s writing and educating the world about all things biotech, healthtech, insurtech and edutech. If you're looking for practical insights with a touch of whimsy, Nazmia is the voice to follow with a fresh perspective on the ever-evolving digital and tech industry. 
Nazmia holds a BS in Biology and is currently pursuing her MS in Biomedical Engineering at the American University of Beirut. She specializes in cartilage tissue research, and uses her writing as a therapeutic escape to produce captivating pieces that take her readers on a journey with every word.

Nazmia Nassereddine

Diriyah and the House of Al Saud

Diriyah & the House of Al Saud

Explore 9 Saudi Arabia’s Mega & Giga Projects that are Changing the Kingdom’s Tourism Landscape

9 Saudi's Mega and Giga Projects that are Changing the Kingdom's Tourism Landscape

Erika is Co-Founder and Chief Content Officer at Lucidity Insights. Having  spent 15 years advising Fortune 500 companies  and multinational conglomerates  from around the world on how to grow businesses in emerging markets, Erika found that data and knowledge underpinned and empowered strategic decision-making. The creation of Lucidity Insights was inspired by the idea that strategic C-suite level data and insights could empower startups and Venture Capitalists in the MENAPT region, elevating the entire regional entrepreneurial ecosystem. 

Data is not just for the Chief Executive, or the data analyst after-all. Democratizing access to quality data across the tech ecosystem will elevate every startup and every investors’ decision-making, and thus, benefit the economy, overall.

Erika has worked with data to develop comprehensive business success stories and strategies for her entire professional career. She is a thought leader in growth strategies in fast-moving emerging markets, with a focus on Middle Eastern and Asian Markets. She is an expert on the startup ecosystems in the Middle East, and a thought leader on entrepreneurship, disruptive technologies and sustainability. She has worked with both government and corporates clients, across over 30 different industry verticals and in over 40 countries. She is best described as a data-curious strategic thinker and advisor, who also happens to be an  enthusiastic storyteller and writer.

Erika graduated from Stanford’s Graduate School of Business with an Executive MBA (MSx), and also holds degrees from McGill University (B.Sc Neuroscience) and the University of Cambridge (Sustainability in Business). She speaks English and Japanese, is conversational in French, and speaks survival Arabic. In her spare time, she is an avid globe trotter, having travelled to over 70 countries, and counts scuba-diving, free-diving and yoga among her favourite activities. She is a self-described wellness-junkie and adventure enthusiast. She is also a dog mum.

Co-Founder & Chief Content Officer

Erika Masako Welch

Diriyah City: The Cultural Capital of Saudi Arabia

Diriyah: The Cultural Capital of Saudi Arabia

Diriyah and the Giga Projects Defining Saudi Arabia’s New Tourism Economy

We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.

Lucidity Insights Research Team

Infobytes

International Tourist Arrivals Data: Percentage of 2019 levels recovered in Q1 2023

International Tourist Arrivals: Q1 2023 Recovery Compared to 2019 Levels

Mega and Giga Projects Transforming Tourism in Saudi Arabia

What Are Saudi Arabia's Mega & Giga Projects In Leisure Tourism?

Infographic: The History Timeline of Diriyah and The House of  Al-Saud

The History of Diriyah and the House of Al-Saud

Tourism Pays: This Is How Much Each Country Benefitted from International Tourism Receipts in 2018

This Is How Much Each Country Benefitted from International Tourism Receipts

Bringing The World to Saudi

Number of Passengers Carried by Airlines in 2019 (in Millions)

Special Reports

Diriyah and Saudi's the Giga Projects | Special Report

Spotlights

Where Sports & Culture Meet at the Diriyah E-Prix

Jerry Inzerillo on His Legacy Role Helping Saudi Build Its Own Tourism Legacy

An Insider’s Look: An Aviation Entrepreneur Tells Us How Saudi Arabia Has Changed Over the Past 10 Years

Unlock the potential of the tourism industry. Stay informed on the latest trends, challenges, and opportunities for businesses in the travel sector.

Dive into tourism insights tailored for startups. Access exclusive content on trends and opportunities in the MENAPT

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Startup

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Investors & VC

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Discover engaging content on AI, including exclusive news, videos, and infobytes focused on the MENAPT & Africa region

Artificial Intelligence

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Crypto, Blockchain & Web3

Economies shape the world we live in. Stay informed with the latest news, trends, and insights on global economies. Explore now for a brighter tomorrow.

Explore the dynamics of economies & startups. Access news, videos, & infobytes to stay informed about economic trends in the MENAPT

Economies

Explore the business side of entertainment. Discover industry news, trends, and insights to help you succeed in this dynamic and exciting field. Learn more now.

Discover the business side of entertainment with our latest insights, trends, and news. Empower your success in the MENAPT region

Entertainment

Unlock your potential as an entrepreneur. Discover valuable resources, tips, and stories to inspire and guide your startup journey. Start now.

Explore valuable tips and resources for entrepreneurs. Find inspiration for your startup journey in the MENAPT regions here.

Entrepreneurship

Get to know the cutting-edge world of fintech - a marriage of finance and technology. Discover the latest trends and innovations in our comprehensive guide.

Stay ahead in the fintech space in MENAPT & Africa region with Lucidity Insights. Explore the latest startup fintech trends here

Fintech

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Explore the latest in foodtech with Lucidity Insights. Discover articles, videos, & infobytes focused on startups in the MENAPT regions

FoodTech

Delve into the dynamic HealthTech sector, where innovative startups are reshaping the landscape for a healthier tomorrow. Explore breakthrough technologies and transformative solutions.

Stay informed on healthtech trends. Read exclusive articles, watch videos & view infographics about healthtech startups in the MENAPT

HealthTech

From electric scooters and autonomous vehicles to ride-sharing services and sustainable transportation solutions, discover how these forward-thinking companies are reshaping the way we move and commute.

Discover how startups are reshaping mobility in MENAPT region from exclusive articles, videos & infobytes on Lucidity Insights

Mobility

Explore our dedicated page on Sustainability &amp; ClimateTech. Find articles, special reports, &amp; videos that highlight innovative solutions.

Uncover the latest in Sustainability & ClimateTech. Visit our page for exclusive content that spotlight startups & solutions

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