Asir Region: The Arabian Highlands

Dubbed “the Arabian Highlands”, the Asir Region has long been a popular holiday destination amongst local Saudis and other Gulf families due to its cooler climate. With the majestic backdrop of lush greenery and cool nights, the region simply required more attractions to garner the attention of more international visitors. The mega-project also expects to develop part of the region into a luxury mountain resort destination, which will see the development of over 2,700 hotel rooms, 1,300 residential units and 30 unique commercial and entertainment attractions in the area. It is aiming to attract 2 million unique visitors each year and create 8,000 permanent jobs by 2030.