Visa and Saudi Tourism Authority sign MoU at Arabian Travel Market 2023

Visa and Saudi Tourism Authority sign MoU at Arabian Travel Market 2023

By Press Release, 02 May 2023

Dubai, UAE – Visa (NYSE: V), the world’s leader in digital payments, has signed a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) to collaborate and explore innovative initiatives that will enhance the visitor journey as well as promote Saudi Arabia’s tourism sector.

As part of the MoU, the two entities will set a framework for collaboration to build the first Tourism Data Lab in the region to provide data-driven insights into travel and tourism trends, enabling STA, Visa and all industry stakeholders to make informed decisions to support the Saudi government’s tourism ambitions.

Related Video: 

Register & Read for Free

Just login or create a free account to enjoy our content

or

Related Report

Diriyah and the Giga Projects Defining the New Saudi Arabia

Diriyah and the Giga Projects: Defining the New Saudi Arabia

A look at Diriyah, Saudi Arabia’s cultural capital and one of the Kingdom’s first tourism offerings to be opened to the public, alongside the other Giga-projects valued at over US $1 trillion that are shaping the Kingdom’s future to 2030 and beyond.

Subscribe To Our Newsletter

Stay up to date with the latest news, special reports, videos, infobytes, and features on the region's most notable entrepreneurial ecosystems