According to the United Nations World Tourism Organization (UNWTO), the Middle East recovered fully in Q1 2023 to pre-pandemic 2019 levels of international tourism. In fact, Middle East tourism is already 15% above 2019 figures, showing great strides. The UAE is undoubtedly playing a large role in attracting international visitors to the Middle East, but so is Saudi Arabia. The Kingdom of Saudi has ambitions to have tourism contribute to a minimum of 10% of GDP by 2030. This is no small feat, as Saudi's nascent tourism sector only contributed 3% to GDP in 2020. But with over US $1.5 trillion committed to tourism development projects, Saudi is putting money where their mouth is.
Diriyah and the Giga Projects: Defining the New Saudi Arabia
A look at Diriyah, Saudi Arabia’s cultural capital and one of the Kingdom’s first tourism offerings to be opened to the public, alongside the other Giga-projects valued at over US $1 trillion that are shaping the Kingdom’s future to 2030 and beyond.
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