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Tabby, the First Independent Fintech Unicorn in the Middle East

Tabby, the First Independent Fintech Unicorn in the Middle East

By Pierrick Ribes 04 March 2025
A hand holds a smartphone displaying a shopping app, surrounded by colorful candies and decorative items.
Logo for "Tabby," featuring bold black text on a vibrant green background.

In today’s increasingly tech savvy world, financial solutions must evolve at the pace of consumer needs and Buy Now, Pay Later (BNPL) services have carved a niche, becoming a popular financial model globally due to their flexibility, accessibility, and user-friendliness. These systems address the growing demand for more adaptive financial products that cater to the modern consumer’s desire for immediate gratification while managing budget constraints. They allow shoppers to defer payments without incurring the high costs typically associated with traditional credit options, effectively solving the problem of accessibility to goods with manageable payment solutions. 

Since the pandemic, consumer behavior worldwide has undergone a profound shift toward online shopping and digital paym

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Mentioned Startup & VC Profiles
Tabby

Tabby

Tabby is a buy now, pay later (BNPL) platform that allows shoppers to split their purchases into multiple installments at no additional cost from various merchants.

Tweeq

Tweeq

Tweeq is offering a a feature-rich spending account for modern individuals and SME's with a user first approach.

STV

STV

STV established itself in 2018 and is the largest privately-held technology VC investment firm launched in the Middle East to date.

RAED Ventures

RAED Ventures

RAED Ventures is an early and growth stage venture capital firm established in Riyadh in 2015.

Global Founders Capital

Global Founders Capital

Mubadala

Mubadala

Mubadala Investment Company — a sovereign investor — manages a diverse portfolio of assets and investments in the United Arab Emirates and abroad, to generate sustainable financial returns for its shareholder, the Government of Abu Dhabi.

Arbor Ventures

Arbor Ventures

Wellington Management

Wellington Management

Blue Pool Capital

Blue Pool Capital

Hassana Investment Company (HIC)

Hassana Investment Company (HIC)

Peak XV Partners

Peak XV Partners

Related Report

The State of Fintech in the Middle East

With 1,500+ fintechs, $4.2B in 2023 funding, 7 IPOs, 30+ M&A exits, and the rise of unicorns and superapps, the Middle East’s fintech sector is transforming into a global powerhouse. Discover the key players, emerging trends, and market forces shaping the future of finance in MENAT.

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