Tagmarshal Raises Multi-Million Series A for Golf Tech Growth

Tagmarshal co-founders from left to right: John Willmore (CRO), Bodo Sieber (CEO), and Craig Kleu (COO)

Tagmarshal, a golf management startup originally from South Africa, has secured a multi-million dollar Series A funding round to support its rapid growth in the United States, where it now leads in on-course optimization technology.

Launched in 2015, Tagmarshal relocated to the U.S. to expand its services, offering real-time oversight and advanced reporting for golf courses. This technology enables operators to manage player flow, improve pace-of-play, and enhance efficiency, leading to a better player experience and increased revenue. Partnering with major U.S. golf management groups, Tagmarshal’s tech is now utilized at 40 of the top 100 U.S. courses, as well as popular daily and resort courses.

The Series A funding builds on a successful 2024 for Tagmarshal, which has seen a 57% rise in revenue, an expanded client base, and noticeable improvements in course efficiency for its clients. CEO and co-founder Bodo Sieber highlighted the rise in interest in optimization tech within the golf industry, as operators seek ways to manage course capacity and elevate player experiences. This investment underscores investor confidence in Tagmarshal’s potential to continue innovating and expanding.

Source: Tom Jackson / Disrupt Africa