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Calo: Pioneering Personalized Nutrition and Wellness in MENA

Calo: Pioneering Personalized Nutrition and Wellness in MENA

By Pierrick Ribes 05 June 2024

In the last few decades, the global battle against obesity has become more daunting, with rates nearly tripling since 1975.

Saudi Arabia’s struggle is particularly pronounced, with a staggering 70% of its adult population grappling with weight issues, including over 20% facing obesity. This public health crisis is not just a matter of personal health but also a significant economic concern. A 2022 PLOS Medicine report shed light on the direct healthcare costs linked to obesity in Saudi Arabia, which reached US $3.8 billion in 2019, marking 4.3% of the nation’s total healthcare expenditures. Vision 2030’s ambitious targets to reduce obesity and diabetes prevalence highlight the urgent need for effective solutions.

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Mentioned Startup & VC Profiles
Calo

Calo

Calo is Founded in 2019 by Ahmed AlRawi and Moayed Almoayed, Calo serves personalized meal subscriptions.

STV

STV

STV established itself in 2018 and is the largest privately-held technology VC investment firm launched in the Middle East to date.

Nuwa Capital

Nuwa Capital

Nuwa Capital is a transformative investment platform that redefines the founder-capital relationship, focusing on serving founders while prioritizing transparency and engagement.

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