Drivers for Saudi Arabia's Digital Revolution (2012-2023)
Back in 2012, only 54% of Saudis used the internet, compared to 100% today. There were only 14.3 million smartphone users in the Kingdom in 2013, a mere 45% of the population.
Today, there are more smartphones in use in the Kingdom, than there are people - and there is a captive consumer base of 37 million inhabitants. It is a Kingdom full of digitally-savvy youth, who are working and living modern lives.
And with modern lives, comes the desire for convenience and modern applications such as food delivery - either to your home or to work.
Related Report
The Future of Food Delivery in Saudi Arabia
The KSA food delivery market, worth US $10 billion in 2023, is expected to hit $14.9 billion by 2028, with food-delivery startups playing a central role in driving that growth, capitalizing on shifting consumer needs. These startups snagged 45% of the $600 million raised by KSA's Foodtech sector, marking a transformative shift in dining experiences and highlighting their pivotal role in Saudi Arabia's evolving food landscape.
