Saudi-Based Blend Raises USD 1.33 Million to Enhance Restaurant and Cafe Operations

Saudi-Based Blend Raises USD 1.33 Million to Enhance Restaurant and Cafe Operations

07 August 2024

Saudi startup Blend has successfully raised SAR 5 million (USD 1.33 million) in a Pre-Seed investment round, backed by a group of angel investors. The funds will be used to develop innovative tech solutions for the restaurant, cafe, hypermarket, and cloud kitchen sectors.

Founded in 2023 by Omar bin Sultan Al-Lihyan, Blend offers a unique system that consolidates multiple food delivery platforms into a single interface. This allows restaurant owners to efficiently manage orders and inventory while easily tracking reports. To date, Blend has integrated with five local delivery applications.

In a press release, Omar bin Sultan Al-Lihyan, founder and CEO of Blend, highlighted the rapid developments in the Saudi market. He stated, “As the only local Saudi company serving this sector, we have a deep understanding of the real challenges and technical needs that business owners face when dealing with delivery applications.”

Al-Lihyan also shared that Blend plans to expand into other Gulf countries, including Kuwait and Bahrain, by the end of next year, with the goal of reaching all beneficiaries in the region by the end of 2026.

These advancements come as the restaurant and cafe sector undergoes significant changes in line with Saudi Arabia’s Vision 2030, which aims to attract tourists and increase the population in the Riyadh region to 15 million. Al-Lihyan noted that new players are expected to enter the market and that 30% of Blend’s customers have not yet started their operations.

Source: EntArabi

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