16 May 2023•
Saudi Arabia’s macro-economics are compelling.
They tell a story of a large population of young, tech-savvy, Saudis with strong purchasing power, hungry for the latest consumer technologies.
With 98% internet penetration across the country, 97% of Saudis owning smartphones, and 69% of the population regularly using e-payment solutions, the country does seem ripe for consumer-tech start-ups to sweep up a strong user-base.
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