OmniRetail Secures Funding from Goodwell Investments for Digital Infrastructure in African Retail

OmniRetail Secures Funding from Goodwell Investments for Digital Infrastructure in African Retail

By Staff Writer, 21 April 2024

OmniRetail, a B2B e-commerce platform revolutionizing the informal supply chain in sub-Saharan Africa, is happy to announce that they have received financial boost from Goodwell Investments, a prominent impact investor concentrating on innovative ventures in emerging markets.

In collaboration with their longstanding partner, Alitheia Capital, Goodwell spearheaded this investment through its uMunthu II fund, initiating OmniRetail's Series A fundraising round.

This move marks Goodwell as the pioneering investor, reaffirming its commitment to fostering the expansion of enterprises that drive financial inclusivity in marginalized communities.

Established in 2019, OmniRetail addresses critical hurdles within Africa's commercial value chain by offering essential digital infrastructure, with a specific focus on informal retailers.

Despite being the backbone of commerce in sub-Saharan Africa and contributing significantly to the region's GDP while sustaining millions of livelihoods, these small-scale businesses grapple with disorganized supply chains and fragmented distribution networks, impeding their growth and economic resilience.

Archit Bagaria, the Head of Investments at OmniRetail, encapsulated the company's mission, emphasizing the necessity of robust digital infrastructure for Africa's informal retail sector.

Bagaria stated, "Africa deserves a robust digital infrastructure layered on top of the existing informal retail – the impact of which cannot be overstated. As the largest employer and the only ecosystem that can truly ensure efficient distribution of essential goods, healthcare, and financial inclusion – informal retail plays a very important role in the economies we want to transform. With support from Goodwell, one of the top impact funds focused on the continent, we are just getting started on our journey of a true digital infrastructure play that will impact and transform retail in Africa!"

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