Khalifa Fund Empowers UAE Entrepreneurs at Gulfood 2024

Alia Al Mazrouei, Chief Executive of the Khalifa Fund for Enterprise Development

Khalifa Fund for Enterprise Development has announced its support for 10 UAE-based businesses owned and operated by Emirati entrepreneurs during the upcoming Gulfood 2024, where they will showcase their innovative products and services within Khalifa Fund’s stand in the UAE Pavilion, alongside Dubai SME, from 19th to 23rd February 2024 at Dubai World Trade Centre.

The participation of the businesses exemplifies Khalifa Fund's ongoing commitment to fostering innovation and growth in the Food and Beverage (F&B) sector.

While at Gulfood 2024, Alia Abdullah Al Mazrouei, CEO of Khalifa Fund will participate alongside Jacob Jensen, the Minister of Food, Agriculture, and Fisheries of Denmark, and other distinguished leaders in a panel discussion titled 'Leaders in the Armchair: Transforming, Collaborating, and Being Agile in the New Economic Landscape.'

The panellists will highlight key strategies such as staying ahead as F&B leaders, adapting to emerging consumer trends and lifestyles, navigating evolving science, ESG regulations, and embracing circular food systems as the way forward.

The panel discussion will take place in the "Al-Multaqa" ballroom stage on Monday, February 19th, from 12:50 to 13:30.

Alia Abdulla AlMazrouei, CEO of Khalifa Fund, stated, “Khalifa Fund is dedicated to supporting the participation of Emirati SMEs in major exhibitions and trade shows, including Gulfood 2024, in which we are participating for the 8th consecutive year. This commitment aligns with the Fund's mission to foster innovation and empower local businesses in the UAE's F&B sector, thereby strengthening the country's position as a global hub for food innovation, sustainability and entrepreneurship, while underscoring the depth and breadth of the well-supported and invested F&B sector in the UAE."

Hazem Hussein / Khoder Nashar