Erika is Co-Founder and Chief Content Officer at Lucidity Insights. Having  spent 15 years advising Fortune 500 companies  and multinational conglomerates  from around the world on how to grow businesses in emerging markets, Erika found that data and knowledge underpinned and empowered strategic decision-making. The creation of Lucidity Insights was inspired by the idea that strategic C-suite level data and insights could empower startups and Venture Capitalists in the MENAPT region, elevating the entire regional entrepreneurial ecosystem. 

Data is not just for the Chief Executive, or the data analyst after-all. Democratizing access to quality data across the tech ecosystem will elevate every startup and every investors’ decision-making, and thus, benefit the economy, overall.

Erika has worked with data to develop comprehensive business success stories and strategies for her entire professional career. She is a thought leader in growth strategies in fast-moving emerging markets, with a focus on Middle Eastern and Asian Markets. She is an expert on the startup ecosystems in the Middle East, and a thought leader on entrepreneurship, disruptive technologies and sustainability. She has worked with both government and corporates clients, across over 30 different industry verticals and in over 40 countries. She is best described as a data-curious strategic thinker and advisor, who also happens to be an  enthusiastic storyteller and writer.

Erika graduated from Stanford’s Graduate School of Business with an Executive MBA (MSx), and also holds degrees from McGill University (B.Sc Neuroscience) and the University of Cambridge (Sustainability in Business). She speaks English and Japanese, is conversational in French, and speaks survival Arabic. In her spare time, she is an avid globe trotter, having travelled to over 70 countries, and counts scuba-diving, free-diving and yoga among her favourite activities. She is a self-described wellness-junkie and adventure enthusiast. She is also a dog mum.

Co-Founder & Chief Content Officer

Erika Masako Welch

The Business of Healthtech in MENA

Articles

Global

10 Data Points That Explain The State of Healthtech in the MENA

HealthTech in the Middle East and Africa

HealthTech

Nazmia is a young writer passionate about making complex data and research more approachable, understandable and entertaining. She’s always been an educator at heart, taking on mentorship roles teaching creative and business writing to the scientific community. She is currently pursuing her passion at the intersection of technology and healthcare through a Masters degree in Biomedical Engineering. When she’s not in the lab pouring herself into the magic of tissue engineering and reconstruction, she’s writing and educating the world about all things biotech, healthtech, insurtech and edutech. If you're looking for practical insights with a touch of whimsy, Nazmia is the voice to follow with a fresh perspective on the ever-evolving digital and tech industry. 
Nazmia holds a BS in Biology and is currently pursuing her MS in Biomedical Engineering at the American University of Beirut. She specializes in cartilage tissue research, and uses her writing as a therapeutic escape to produce captivating pieces that take her readers on a journey with every word.

Nazmia Nassereddine

Exploring the 7 Hottest Subsectors in Healthtech

Disruptive Healthtech Sectors: The 7 Hottest Sub-Sectors

The Unprecedented Rise of Healthtech Unicorns in the Post-Pandemic Era

The Meteoric Rise of Healthtech Unicorns

United States

Unlocking Healthtech Marvels: Meet the Global Top 5 Healthtech Unicorns

Meet the Top 5 Global Healthtech Unicorns

Understanding the State of Healthtech: Navigating Innovations in Healthcare Technology

The State of Healthtech

Revolutionizing Healthcare: Unveiling the Dynamic Landscape of Digital Health and the Soaring Impact on Innovation and Investments

The Digital Revolution of Healthcare

We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.

Lucidity Insights Research Team

Infobytes

Kuwait

GCC's Health Insurance: Rapid Growth with New Mandatory Health Policies

GCC Insurance Market Growth and Contribution

The Global Senior Population Aged 65+ in 1980, 2021, and 2050

The Global Senior Population Aged 65+

The Business of Impact Investing in 2023

Sovereign Wealth Funds' SDG Deal Value in Healthcare (in US$ Million)

SWF SDG Deal Value in Healthcare (in US$ M)

Role Of Cutting Edge Technologies in the Transformative Shift of Middle Eastern Healthcare Logistics

Role Of Cutting Edge Technologies in Healthcare Logistics

Egypt

WebOps Expertise Focuses on Timely Availability of Implantable Medical Devices

WebOps Expertise: Innovative Solutions and Patient-First Approaches Reshape Middle East Healthcare

United Arab Emirates

The Percentage Increase in Insurance Premiums in the UAE from 2012 to 2021E

Rise of Insurance Premiums in UAE in %, 2012 to 2021E

Saudi Arabia

The Dynamic Rise of Insurance Premiums in 2020 versus the Previous Year

Rise of Insurance Premiums in 2020 vs the Previous Year

Snapshots of Current Healthcare Expenditure (CHE) in the UAE: 2016 to 2020

Current Healthcare Expenditure (CHE) in UAE (2016-2020)

The Growing Number of Hospitals in UAE from 2012 to 2020

Number of Hospitals in UAE (2012-2020)

Qatar

Avey's Success Metrics Show a Glimpse of the Future of Patient Empowerment through Data-Driven Insights

Avey’s Success Metrics

Klaim’s Fundraising Journey Boasts $40M in Commitments to Revolutionize MENA's Healthcare Sector

Klaim’s Fundraising Journey

Founded in 2006, WebOps Stands Out in the Healthcare Sector with Tailored Supply Chain Solutions

WebOps: Pioneering Tailored Healthcare Supply Chain Solutions Since 2006

Healthtech Round Deal Size Analysis (2009-Q3 2023): A Landscape Dominated by Smaller-Scale Investments

Healthtech Round Deal Size Analysis (2009-Q3 2023)

The Top 10 Mena Countries, Excluding Israel, by Healthtech Funding Raised from 2009 to Q3 2023, in Millions USD

Top 10 Mena Countries (ex. Israel) by Healthtech Funding Raised

The Total Funding Raised by Funding Stage in MENA Countries (Excluding Israel) from 2009 to Q3 2023 in Mil USD

Total Funding Raised by Funding Stage in Mil USD (2009 - Q3 2023)

Funding Rounds - Breakdown by MENA Healthtech Startups from 2009 to Q3 2023

Funding Rounds Breakdown by MENA Healthtech Startups

The Projected Rise in the Population Over 60 Age Group by 2050

60+ Age Group Population (%), 2020 to 2050

MENA Healthtech (ex. Israel) - Equity Fundraising and Deals from 2009 to Q3 2023

MENA Healthtech (ex. Israel) - Equity Fundraising & Deals

MENA Healthtech (ex. Israel) Cumulative Funding Raised in USD Millions, Seen from 2009 to YTD 2023

MENA Healthtech (ex. Israel) Cumulative Funding Raised

Today, Healthtech Dedicated Funds are on the Rise in MENA, Fueled by the Pandemic

Healthtech Dedicated Funds are on the Rise in MENA

Special Reports

Special Report: "Exploring MENA Healthtech Business"

Spotlights

Eko Health's Sonic Revolution: Transforming Cardiac Care with Digital Stethoscopes and AI

Eko Health’s Symphony of Innovation: Bridging Cardiac Care Gaps

Ashok is a storyteller who uses numbers as his medium. He loves to crunch data, analyze it, and investigate deeper questions until the stories begin to emerge on their own. Ashok comes from a finance and consulting background, having worked in the strategy consulting and private equity fields across the Middle East and Emerging Asia for over 15 years, prior to becoming a business writer. When it comes to tech stories, Ashok has a penchant for startups in the fintech, B2B SaaS, AI and ML spaces. He loves writing about Venture Capital, M&A and the general investor landscape of startup ecosystems.
Ashok holds a Bachelor’s of Science in Electrical Engineering from the Georgia Institute of Technology, as well as a diploma in Finance. He speaks English and Hindi fluently.

Researcher

Ashok Raman

Axis Health and WebOps: Revolutionizing Healthcare Logistics in the Middle East

Navigating the Future: Axis Health And WebOps Redefining Healthcare Inventory Management and Logistics in the Middle East

KLAIM's Journey to Reshape Claims Management in the Middle East

KLAIM: Claims Management Platform Alleviates Cashflow Crunch for Healthcare Providers in the GCC

Avey: Transforming Healthcare with 93% Accurate Self-Diagnosis

Avey: Digital Health Supporting Self Diagnosis with 93% Accuracy

Dubai’s Digital Economy and Its Expanding Startup Ecosystem

How Dubai’s First Insurtech Startup Reimagined Health Insurance to Achieve $47 Million in Revenues in 3 Years

How Dubai’s First Insurtech Startup, Sehteq, Reimagined Health Insurance to Achieve $47 Million in Revenues in 3 Years

Delve into the dynamic HealthTech sector, where innovative startups are reshaping the landscape for a healthier tomorrow. Explore breakthrough technologies and transformative solutions.

Stay informed on healthtech trends. Read exclusive articles, watch videos & view infographics about healthtech startups in the MENAPT

Stay updated on startup news & investment opportunities in MENAPT & Africa Access exclusive articles, videos & infobytes

Startup

Stay informed about venture capital & startup investors in MENAPT region Access exclusive videos, infobytes & news on VC

Investors & VC

Stay updated on the latest advancements and regulations surrounding Artificial Intelligence (AI) on a global and regional scale.

Discover engaging content on AI, including exclusive news, videos, and infobytes focused on the MENAPT & Africa region

Artificial Intelligence

Get the most complete, updated, and reliable information about the world of Cryptocurrency, Defi, Blockchain, and NFTs only at Lucidity Insights!

Explore the latest insights on Web3, Cryptocurrency, DeFi, Blockchain & NFTs with exclusive articles, videos & infobytes

Crypto, Blockchain & Web3

Economies shape the world we live in. Stay informed with the latest news, trends, and insights on global economies. Explore now for a brighter tomorrow.

Explore the dynamics of economies & startups. Access news, videos, & infobytes to stay informed about economic trends in the MENAPT

Economies

Explore the business side of entertainment. Discover industry news, trends, and insights to help you succeed in this dynamic and exciting field. Learn more now.

Discover the business side of entertainment with our latest insights, trends, and news. Empower your success in the MENAPT region

Entertainment

Unlock your potential as an entrepreneur. Discover valuable resources, tips, and stories to inspire and guide your startup journey. Start now.

Explore valuable tips and resources for entrepreneurs. Find inspiration for your startup journey in the MENAPT regions here.

Entrepreneurship

Get to know the cutting-edge world of fintech - a marriage of finance and technology. Discover the latest trends and innovations in our comprehensive guide.

Stay ahead in the fintech space in MENAPT & Africa region with Lucidity Insights. Explore the latest startup fintech trends here

Fintech

Discover how FoodTech is revolutionizing the way we produce, distribute, and consume food. From farm-to-table to meal delivery apps, explore the future of the food industry.

Explore the latest in foodtech with Lucidity Insights. Discover articles, videos, & infobytes focused on startups in the MENAPT regions

FoodTech

From electric scooters and autonomous vehicles to ride-sharing services and sustainable transportation solutions, discover how these forward-thinking companies are reshaping the way we move and commute.

Discover how startups are reshaping mobility in MENAPT region from exclusive articles, videos & infobytes on Lucidity Insights

Mobility

Explore our dedicated page on Sustainability &amp; ClimateTech. Find articles, special reports, &amp; videos that highlight innovative solutions.

Uncover the latest in Sustainability & ClimateTech. Visit our page for exclusive content that spotlight startups & solutions

Sustainability & ClimateTech

Unlock the potential of the tourism industry. Stay informed on the latest trends, challenges, and opportunities for businesses in the travel sector.

Dive into tourism insights tailored for startups. Access exclusive content on trends and opportunities in the MENAPT

Tourism

Videos

Eko Health’s Digital Stethoscope is Transforming Cardiac Diagnostics

Shazam for Heartbeats:  Eko Health’s Digital Stethoscope is Transforming Cardiac Diagnostics

The Essence of Healthtech: Unveiling Its Transformative Impact to Healthcare

What is Healthtech?

Cutting-Edge Breakthroughs: Recent Technological Advances in Healthcare

The Latest Technological advancements in Healthcare

Anticipated Surge: UAE Healthcare Spending to Skyrocket Within 5 Years

UAE Healthcare Expenditure is set to increase significantly in less than 5 years

Significant Growth in UAE Healthcare Over the Decade

UAE healthcare has grown significantly over the decade

15 Notable Global Healthtech Unicorns Outside the US

Meet the Top Global Healthtech Unicorns Beyond the US

Growing Healthtech VC Funds in the Middle East and North Africa

Healthtech Dedicated Funds Are on the Rise in MENA

Exploring the Pinnacle: Top 10 Funded Healthtech Startups in MENA (excluding Israel)

Meet the Top 10 Funded MENA Healthtech Startups

MENA Investors Dominate 80% of Local HealthTech VC Investments

Healthtech Investment in MENA Is Dominated by Domestic Investors

One in Three Healthtech Startups in MENA Secures Multiple Funding Rounds

Over One-Third of Healthtech Startups in MENA* Secure Multiple Funding Rounds

Decoding Healthtech Funding Dynamics in the Middle East and North Africa

The Dynamics of Healthtech Funding in MENA

MENA HealthTech: Care Delivery Reigns in Funding

Care Delivery is the Largest Sub-Sector in MENA HealthTech

The United Arab Emirates is the Healthtech Startup Capital of MENA

UAE is the Healthtech Startup Capital of MENA

Middle East and Africa: 4 Countries in the Top 20 Healthcare Efficiency Rankings

4 MEA Countries in the Top 20 Healthcare Efficiency Rankings

2023's Healthtech Horizon: Unveiling the 7 Hottest Trends Reshaping Healthcare

What Are the 7 Hottest Healthtech Trends in 2023?

Skyrocketing Success: Healthtech Valuations Soar 22X, Outpacing Other Sectors in MENA

Healthtech Valuations Skyrocket 22X, Surpassing Other Sectors in MENA

Global Healthtech Giants: Unveiling the Top 5 Unicorns Reshaping Healthcare

The World’s Top 5 Healthtech Unicorns

9 out of 10 of the Top Funded Healthtechs in MENA are from the UAE

Revolutionizing Healthcare: MENA's Astounding 3X Funding Surge in Healthtech Post-Pandemic

MENA Healthtech Sees 3X Increase in Funding Post-Pandemic

Global HealthTech Innovations: Top Sub-Sector of 2023

What is the most successful Healthtech Sector in 2023?

HealthTech

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