CAFU – Disrupting a Centuries-Old Fueling Business, “Only possible in Dubai”
By Nazmia Nassereddine • 01 July 2023
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CAFU is a fuel-on-demand start-up, which was founded in 2018 by Rashid Al Ghurair, who is also a member of the newly formed Board of Directors at the Dubai Chamber of Digital Economy. Entrepreneur Middle East got a chance to sit down with CAFU’s Chief Business Officer, Mr. Alaa El-Huni.
Alaa started his entrepreneurial journey around 20 years ago and has worked across investment, growth, expansion, corporate strategy product development and served in organizations across both the Middle East and African regions.
The fuel-on-demand startup’s origins come from when Rashid noticed that, despite radical developments in the automotive industry, the petrol station has largely continued to operate along a century-
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