GEA Unveils Ambitious Investment Initiative to Boost Saudi Cinema

The General Entertainment Authority (GEA) of Saudi Arabia has unveiled plans for a groundbreaking investment initiative aimed at enhancing the quality of films and bolstering various aspects of production, distribution, and filmmaking standards.

Dubbed the "Big Time" investment fund, this initiative, as outlined in a press release, will see collaboration between the GEA and the Ministry of Culture, alongside contributions from specialized companies within the filmmaking sector.

Although the precise value of the fund remains undisclosed, its scope and objectives signify a significant stride towards advancing the kingdom's cinematic landscape.

Turki Al Al-Sheikh, Chairman of the Board of Directors of the GEA, revealed the launch of the fund during a recent visit to Egypt, as reported by the Saudi Press Agency.

Notably, the fund will also engage prominent artists from across the Arab world, underlining a commitment to fostering regional talent and creativity.

In its initial phase, the fund aims to channel investments into noteworthy Saudi, Gulf, and Arab cinematic ventures, underscoring its dedication to nurturing and amplifying regional cinematic achievements.

This strategic move aligns with Saudi Arabia's ongoing efforts to propel its film industry onto the global stage, marked by high-profile partnerships and initiatives aimed at attracting top-tier international players in recent years.

Source: Bindu Rai / Zawya