Dukka: Nigerian Startup Revolutionizing Commerce with Digital Ecosystem

Nigerian startup Dukka has developed a digital ecosystem aimed at facilitating emerging market commerce by assisting retailers in automating daily operations, facilitating payments, and obtaining insights into performance.

Established in 2020, Dukka's inception coincided with the early stages of the COVID-19 pandemic.

The company's primary focus is to offer straightforward technology solutions aiding individuals and small businesses in effectively managing their finances.

Dukka's services range from streamlining routine tasks such as sales recording, inventory management, and issuing electronic invoices and receipts, to facilitating various digital payment methods chosen by customers.

This comprehensive approach allows users to monitor their business performance seamlessly through a smartphone application or Dukka Terminals.

Keturah Ovio, CEO of Dukka, highlighted the inclusivity of their technology, stating, "Be it a solopreneur, or a mid-size business with staff and multiple locations, Dukka’s technology turns anyone into a merchant."

The platform enables users to conduct transactions securely, manage inventory efficiently, analyze sales data, and establish an online presence.

Additionally, consumers can discover and engage with verified merchants securely through the platform.

Ovio's inspiration for Dukka stemmed from recognizing the significant market potential among underserved small businesses in Africa.

Micro, small, and medium-sized enterprises (MSMEs) represent a vast majority of businesses in the region, constituting 90% of all enterprises and serving as the primary source of employment.

However, these businesses often face challenges such as inadequate infrastructure, limited access to financing, low technology adoption, and regulatory burdens, hindering their growth prospects.

Ovio emphasized the importance of equipping these businesses with essential tools and resources to overcome these obstacles and unlock their growth potential.

While several ventures offer similar solutions, Ovio believes Dukka's comprehensive suite of services distinguishes it within the market.

Source: Tom Jackson / Disrupt Africa