PIF Unit's Dan Company and AlJabr Trading Company: A New Era in Saudi Tourism

PIF Unit's Dan Company and AlJabr Trading Company: A New Era in Saudi Tourism

By Staff Writer, 13 February 2024

During the second edition of the PIF Private Sector Forum, Dan Company, a subsidiary of the Saudi wealth fund Public Investment Fund (PIF), specializing in agritourism, ecotourism, and adventure tourism, sealed a Memorandum of Understanding (MoU) with Abdulmohsen bin Abdulaziz AlJabr Trading Company.

This landmark agreement encompasses various potential areas of collaboration, notably the management and operation of local lodges and farm stays.

The signing ceremony, a pivotal moment in Saudi tourism development, underscores Dan Company's dedication to engaging local communities in providing immersive experiences that seamlessly integrate with the distinctive Saudi regional culture and traditions.

CEO Abdulrahman Abaalkhail expressed the company's vision, emphasizing the incorporation of arts, crafts, and local cuisines to enrich visitors' interactions.

"This partnership is the first of many with management partners and a testament to our commitment to establishing long-term partnerships and enhancing synergies to promote the thriving tourism sector in the kingdom and contribute to the sustainable prosperity of future generations," Abaalkhail affirmed.

Mishari AlJabr, Managing Director of Abdulmohsen bin Abdulaziz AlJabr Tourism Company, reiterated the commitment to delivering unparalleled adventures for Al Ahsa visitors.

He emphasized a holistic experience, encompassing nature immersion, organic gastronomy, and comfortable accommodations.

"The partnership with Dan Company will ensure the delivery of these services according to the highest standard, contributing to advancing the Kingdom's tourism goals," AlJabr affirmed, echoing the sentiment of mutual benefit and collective progress in Saudi Arabia's tourism landscape.

Source: Trade Arabia

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