Salesforce announces Einstein GPT for Commerce to transform every customer experience with generative AI
Dubai, UAE — Salesforce has announced new Commerce Cloud innovations that will help companies in any industry connect to their customers with personalized experiences powered by real-time data – all on one unified platform.
Significance: Eighty-one percent of consumers plan to reassess their budget over the next 12 months, shifting spending toward more personalized experiences. Retailers who don’t focus on increased personalization while also increasing efficiency will find their business at risk.
Technology context: Commerce Cloud leverages the full power of the Customer 360 to deliver personalized experiences at scale that are intelligent, automated, and real time, while driving efficiency, productivity, an