Phot.AI Secures $2.7M Seed Funding to Automate Creative Design for E-commerce & Brands

Phot.AI Co-Founders (L-R): Aneesh Rayancha, Venus Dhuria, and Akshit Raja

Phot.AI, an AI-driven creative automation platform, has secured $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund, AC Ventures, and over 50 angel investors, including Sahil Goel & Akshay Gulati (Shiprocket), Akash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), Prabhkiran Singh (Bewakoof), Puneet Gupta & Anmol Jain (Astrotalk), Sandeep Agarwal (Droom), Vishal Khurana & Raj Snehil (Tribe Capital), Pawan Gupta (Fashinza). The funds will be used to expand the team, invest in R&D, and to launch the much awaited copilot.

E-commerce brands today face growing visual demands, requiring frequent updates for product listings, ads, and social media. Each platform—Amazon, Shopify, and Meta Ads—requires unique formats, sizes, and localized content, making manual design costly and time-consuming. Furthermore, traditional design platforms require technical skills or rely on static templates, limiting flexibility and scalability.

Additionally, visual inconsistency, slow production, and limited A/B testing hinder brand performance, leading to higher customer acquisition costs (CAC) and lower conversions. With shoppers prioritizing high-quality images over product descriptions, brands need AI-powered automation to create, optimize, and personalize visuals at scale.

Phot.AI automates creative design and marketplace listings for ecommerce, brands, retail. Its AI agents continuously learn which designs perform best for different product categories and marketplaces.

This automation reduces manual effort and costs by up to 80%, accelerating brands' go-to-market strategies. It also enables A/B testing of creatives, boosting conversions by 40%, while ensuring visuals comply with the formatting and guidelines of marketplaces like Amazon and ad platforms like Google.

Phot.AI was co-founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, who previously built AppyHigh, an app publishing studio with over 700 million downloads and 100+ seed investments in promising startups. The team brings deep expertise in technology and business scaling, positioning them to disrupt the e-commerce creative automation industry with AI Agents.

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