InstaShop, the One-Stop-Shop Fuelled by Dubaians’ Culture of Convenience
By Nazmia Nassereddine • 01 February 2023
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Fed up with the inconvenience of remote grocery shopping in Dubai back in 2015, Greek entrepreneur John Tsioris said to himself, “I’m done with this, let’s create an app and take this experience to the next level.” John reimagined his suboptimal and frustrating past experiences to create an effective and efficient business model for an online ordering and delivery platform he called InstaShop.
The grocery-on-demand start-up was first launched in Dubai but expanded across the rest of the UAE and into Qatar, Egypt, Bahrain, Lebanon, and Greece. Originally a marketplace for ondemand grocery delivery, InstaShop has also now expanded to cater to florists, pharmacies, butcheries, bakeries, and pet shops. “The Middle Eastern market continue
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