Cashee-ing in on Financial Literacy in the MENA Region
By Ashok Raman • 01 February 2023
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Cashee, a fintech startup born with an aim to improve financial literacy among the youth, provides access to digital banking and a (pre-paid) VISA card designed for teens, who often don’t have access to a bank account in the region, until they are 18 or 21 years old. Cashee is a fintech and edtech application that empowers youth to make their own financial decisions and to learn the value of money.
Brad Whittfield, Cashee’s Co-Founder and CFO, shared, “I learned so much from opening a children’s savings account back home in New Zealand when I was six years old. There was nothing quite like the feeling of depositing a few coins into the account and feeling a sense of pride about ‘saving’.” He said he wanted to have someth
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