Binance: In for the long haul, founder and CEO Changpeng Zhao is going all-in for crypto

Binance: In for the long haul, founder and CEO Changpeng Zhao is going all-in for crypto

By Aby Sam Thomas, 18 November 2021
In for the long haul Binance founder and CEO Changpeng Zhao is going all in for crypto
In for the long haul Binance founder and CEO Changpeng Zhao is going all in for crypto

One of the first things I noticed about Binance founder and CEO Changpeng Zhao when I met with him in October 2021 was the fact that he had tattooed the diamond - shaped logo of his company - which, by the way, is the largest cryptocurrency exchange in the world today - on his right forearm. Zhao, or CZ as he’s more commonly referred to, went on to tell me that he had got the tattoo in 2018, a year after he had launched Binance, and in a Medium post commemorating the event, he painted it as a demonstration of his loyalty to the enterprise he had built - as he put it then: “We - Binance - are here to stay. And we are serious about building a lasting brand.” And that appears to remain the ethos with which CZ continues to run the show at Binance today, which, while soaring to greater heights as a global business, is also

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