Binance: In for the long haul, founder and CEO Changpeng Zhao is going all-in for crypto

One of the first things I noticed about Binance founder and CEO Changpeng Zhao when I met with him in October 2021 was the fact that he had tattooed the diamond - shaped logo of his company - which, by the way, is the largest cryptocurrency exchange in the world today - on his right forearm. Zhao, or CZ as he’s more commonly referred to, went on to tell me that he had got the tattoo in 2018, a year after he had launched Binance, and in a Medium post commemorating the event, he painted it as a demonstration of his loyalty to the enterprise he had built - as he put it then: “We - Binance - are here to stay. And we are serious about building a lasting brand.” And that appears to remain the ethos with which CZ continues to run the show at Binance today, which, while soaring to greater heights as a global business, is also