PayTabs Egypt and Souhoola Collaborate to Expand Payment Options in Egypt

PayTabs Egypt, recognized as a leading payments solution provider across the MEASA region, has announced a strategic collaboration with Souhoola, a prominent Buy Now, Pay Later (BNPL) platform in Egypt.

This partnership, unveiled on Monday, aims to introduce a novel BNPL payment method for merchants using PayTabs Egypt, thereby expanding the array of payment choices available online.

The integration of Souhoola’s BNPL solution into the suite of payment solutions offered by PayTabs Egypt reflects a strategic move to cater to the increasing demand for convenient payment alternatives in the realm of e-commerce.

By incorporating Souhoola’s offering onto the payment pages of e-commerce merchants, PayTabs Egypt seeks to streamline the shopping experience for consumers while simultaneously providing e-businesses with access to a broader customer base, consequently boosting their conversion rates.

Karim Eyada, the General Manager of PayTabs Egypt, underscored the significance of this partnership, stating, “PayTabs Egypt is dedicated to learning the payment industry by exploring partnerships that bring value to merchants and elevate the digital payment landscape. By integrating Souhoola’s BNPL solution, we are not only addressing the buying habits and lifestyle choices of consumers but also providing our merchants with a competitive edge. This partnership aligns with our vision of fostering financial inclusion and supporting the growth of big commerce in Egypt.”

Ahmed Al-Shanawany, CEO of Souhoola, echoed similar sentiments, expressing enthusiasm about the partnership's potential impact.

He remarked, “We are delighted to partner with PayTabs Egypt to bring our BNPL solution to a broader audience. Souhoola is committed to empowering consumers and merchants alike with flexible and accessible payment options. Together with PayTabs Egypt, we look forward to contributing to a seamless and enjoyable shopping experience for all.”

With this strategic partnership, PayTabs Egypt and Souhoola are poised to reshape the payment landscape in Egypt, offering enhanced convenience and flexibility to merchants and consumers alike.

Source: Daily News Egypt