Enhance Raises $18.2M to Scale GCC-Built Personal Training Platform in the US

Tarek Mounir, Enhance co-founder & CEO

Enhance has raised $18.2 million in equity and venture debt from Global Ventures and Stride Ventures to accelerate its US expansion. The GCC-built personal training software now supports 700+ US fitness clubs, 15,000 trainers, and 500,000+ monthly PT sessions, positioning the company to target the $42 billion global personal training market.

Why has Enhance raised $18.2 million?

Enhance, an operating system for personal training (PT), has raised $18.2 million in combined equity and venture debt to accelerate its expansion in the United States.

The round includes equity investment from Global Ventures and venture debt from Stride Ventures.

The new growth capital will support Enhance’s expansion in the US, the world’s largest gym market, which has become the company’s centre of gravity and its largest opportunity for scaling its enterprise PT model.

Enhance has licensed its enterprise software in the US since January 2025 and has expanded to 700+ clubs across major fitness chains, including Crunch Fitness, In-Shape Family Fitness, UFC Gym, and PureGym USA.

The expansion marks a significant milestone for the GCC startup ecosystem, with Enhance becoming one of the first software platforms built in the region to be exported and deployed at scale in the US fitness market.

How large is Enhance’s personal training platform?

Enhance's growth has been underpinned by expansion across both the GCC and US markets.

The company currently supports:

• 15,000 personal trainers across its operating markets
• 500,000+ PT sessions booked every month
• 700+ US fitness clubs using its enterprise software
• 65% revenue CAGR since 2019
• Operations across the US, UAE, Saudi Arabia, Bahrain, and Qatar

The company's growth trajectory reflects increasing demand from large fitness operators for technology that can turn personal training into a more predictable and scalable revenue stream.

Why is personal training becoming a major opportunity for fitness operators?

Personal training represents one of the most profitable revenue lines in the fitness industry, but it remains comparatively under-systematised.

Enhance is targeting this gap, particularly among high-volume, low-price (HVLP) gyms, where large member bases create substantial opportunities to convert members into PT customers.

A typical HVLP gym with 10,000–12,000 members can generate a PT revenue stream comparable to its overall membership revenue when just 3%–4% of members convert to personal training.

At mature HVLP locations using Enhance, PT revenues can reach $85,000 per club per month, creating a significant long-term revenue opportunity for gym operators.

HVLP Gym Metric	Enhance's Model
Typical membership base	10,000–12,000 members
PT conversion rate	3%–4%
Potential PT revenue	Comparable to overall membership revenue
Mature PT revenue	Up to $85,000 per club/month

Enhance's enterprise software is designed to make this conversion process manageable across large networks of fitness clubs, helping operators manage PT delivery, trainers, programmes, bookings, and revenue at scale.

What is Enhance’s long-term vision for the $42 billion PT market?

Enhance aims to become the system of record and operating standard for personal training within the next three to five years.

The company estimates the global PT market at $42 billion, and is positioning its platform as the infrastructure layer that gym operators rely on to manage PT end-to-end.

Its ambition is comparable to the role that property management systems play for hotel groups or reservation platforms play for restaurants: becoming the default operating infrastructure for a specific business function.

“We are delighted to add growth capital and to diversify our capital structure, from a position of strength. We are becoming the global operating system for Personal Training, amid the popularity in the United States – the world’s largest gym market - of our GCC-built SaaS platform that redefines how PT services are delivered and managed.”

— Tarek Mounir, Founder and CEO, Enhance

The company is also pursuing strategic partnerships with US gym groups that want an operator capable of managing personal training end-to-end, rather than simply providing software.

How is Enhance using AI to transform personal training?

Enhance describes itself as an AI-native company, with its technology designed to combine automation with the expertise of human personal trainers.

The platform uses AI to accelerate the creation and automation of PT programmes, while trainers remain responsible for the client relationship.

This creates a division of labour between technology and people:

• AI and software: Handle programme production, automation, and operational workflows.
• Personal trainers: Manage the client relationship, guidance, and human interaction.
• Gym operators: Gain greater visibility and control over PT operations and revenue.

The model is designed to automate the operational layer without removing the human element that customers ultimately pay personal trainers for.

Why is the GCC still important to Enhance’s growth?

While the US represents Enhance's largest expansion opportunity, the GCC remains a core market for the company.

Consumer attitudes toward fitness and health have shifted significantly across the region. Gym users increasingly seek guidance around strength, recovery, energy, and long-term healthspan, creating greater demand for qualified personal trainers.

In some GCC markets, demand for PT services is already outpacing the supply of qualified trainers, suggesting significant room for further market development.

Enhance's anchor GCC partner is GymNation, for which Enhance manages the entire PT operation across locations in the UAE, Saudi Arabia, and Bahrain.

Outside the US, Saudi Arabia is Enhance's fastest-growing market, with the company seeing more first-time formal fitness participants there than in any other geography where it operates. Enhance also operates in Qatar.

What gives Enhance a competitive advantage?

Enhance believes its eight years of operational history provide a significant barrier to entry.

Every PT session supported by the platform contributes operational data on:

• What makes a personal trainer successful
• Why members remain at or leave a gym
• Where gym operators lose revenue
• How PT programmes perform
• How members engage with personal training

This accumulated data creates an operational dataset that competitors cannot easily reproduce simply by raising capital.

A new market entrant would potentially need almost a decade of operational history to recreate the same depth of information and experience.

What did Global Ventures and Stride Ventures say about the investment?

Noor Sweid, Founder and Managing Partner at Global Ventures, said the firm has backed Enhance across successive funding rounds and has become increasingly confident in the company's global potential.

“From the outset, Tarek and the team were building for global markets, and the company's establishment in the US, alongside its GCC operations, reflects the scale of that ambition.”

Sweid added that Enhance demonstrates how companies founded in the region can compete in and win in developed international markets.

Varun Agarwal, Partner at Stride Ventures, said Enhance represents what the region can produce: a homegrown, category-defining company that has already become a key technology partner for GymNation across the GCC.

“That same conviction is now underpinning the expansion into the US, the world's largest gym market, and we are excited to support the next leg of growth for Enhance.”

What does Enhance’s US expansion mean for GCC startups?

Enhance's US expansion illustrates a broader shift in the GCC technology ecosystem: startups are increasingly building products for global markets rather than limiting their ambitions to regional demand.

With 700+ US clubs, 15,000 trainers, 500,000+ monthly PT sessions, and a 65% revenue CAGR since 2019, Enhance enters its next phase with an established operating base.

Its $18.2 million equity/debt raise gives the company additional capital to scale that model in the US while continuing to expand across the GCC.

The larger opportunity is the $42 billion global personal training market, where Enhance is betting that PT can evolve from a fragmented gym service into a technology-enabled, systematised revenue function.

 

 

FAQs

1. What is Enhance?
Enhance is a GCC-built enterprise software platform for personal training that helps fitness operators manage PT operations, trainers, programmes, bookings, and revenue at scale.

2. How much funding has Enhance raised?
Enhance has raised $18.2 million in equity and venture debt, with equity from Global Ventures and venture debt from Stride Ventures. The funding will primarily support its US expansion.

3. How many gyms use Enhance in the US?
Enhance's enterprise software is deployed across 700+ US fitness clubs, including clubs operated by Crunch Fitness, In-Shape Family Fitness, UFC Gym, and PureGym USA.

4. How many personal trainers does Enhance support?
Enhance supports 15,000 personal trainers across its markets and facilitates more than 500,000 personal training sessions per month.

5. What is Enhance's target market?
Enhance is targeting the $42 billion global personal training market, with a three-to-five-year ambition to become the system of record and operating standard for personal training.