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Pure Harvest's Entrepreneurial Journey
In the heart of Abu Dhabi, Pure Harvest Smart Farms is pioneering the future of sustainable agriculture. Founded in 2016, the Agtech start-up is transforming the way we think about farming, leveraging high-tech hybrid growing systems to overcome the Middle East's greatest challenges: food security, water conservation, economic diversification, and sustainability.
Early on, it was a struggle to secure support. Fortunately, today Pure Harvest is far from being in a difficult fundraising position. The last round was oversubscribed, and though the team was targetting a US $100 million raise, it managed to raise over $180 million, with additional investors looking to jump on.
With global expansion on its mind, Pure Harvest has its heart set on becoming the next Middle Eastern Unicorn and becoming a company valued at over $1 billion.
Related: Pure Harvest Smart Farms: MENA’s Next Agtech ‘Uni-Camel’
Related Report
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The Growing Business of Foodtech
There are over 124 foodtech unicorns around the world worth over US $1.3 trillion. The Foodtech market itself surpassed US $260 billion last year alone. Alt-Proteins, 3D Printing Food, and AI integrated Restaurant SaaS: The future of food has arrived. In addition to looking at foodtech globally, in this special report we also look at the future of food technology scene in the MENA region, our special report delves deeper into the dynamics of Foodtech in MENA.
