Why People Make or Break Startups: Recruitment Advice for Startup Founders

Every year, approximately 300 million startups are launched worldwide. Yet, upwards of 90% fail—not just due to funding constraints or market competition, but often because of a people-issue; because startups and companies are, at the core, a high-functioning team of people. 

"Startups don't fail because they lack a great idea; they fail because they lack the right team to execute on that idea," says Serap Zel, Founder & CEO of Uplift People Consulting. While funding, product-market fit, and customer acquisition are key priorities, without the right people to drive execution, even the most innovative startups can collapse before reaching their full potential.

Unlike established corporati