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SQUATWOLF Secures Minority Investment from ASCA Capital to Boost Expansion Plans

SQUATWOLF Secures Minority Investment from ASCA Capital to Boost Expansion Plans

By Press Release 04 May 2023

Dubai, United Arab Emirates — ASCA Capital Limited, a DIFC based asset manager focusing on private equity investments in high-growth companies, today announced that it has made a minority investment in SQUATWOLF, a fast-growing premium gymwear brand founded in Dubai and with product design and innovation in the UK. The terms of the investment allow for ASCA to invest up to USD 30 million over time with a significant proportion being invested in the first 12 months to support identified expansion initiatives.  The investment will enable SQUATWOLF to expand its omni-channel presence, further develop its product line, strengthen its internal capabilities and enhance its customer engagement and brand presence.

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Mentioned Startup & VC Profiles
Squatwolf

Squatwolf

From the love of gym and community, SQUATWOLF was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger. SQUATWOLF grew exponentially over the following few years, initially in the Middle East, but very quickly on a global scale serving customers and athletes in 120+ countries. With great power comes great responsibility, and SQUATWOLF is now a brand with an evolving mission. Insight, innovation, purpose. Everything for a reason, every aspect considered - whether related to athletes, to colleagues or to products and experiences.

ASCA Capital Limited

ASCA Capital Limited

ASCA Capital is a mid-market private equity (PE) investment firm focused on investments in the Middle East and founded by its partners, the successful tech entrepreneur Jacob Jensen and seasoned investment professionals Tom Hodgson and Niels Stidsen.

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