By Lucidity Insights Research Team • March 16, 2025
Tabby and The BNPL Boom in the Middle East
Not long ago, paying in installments was a clunky, outdated process—but BNPL has turned that model on its head. In the Middle East, where digital banking is evolving at breakneck speed, Tabby has positioned itself as a game-changer.
What started as a bold fintech idea in Dubai in 2019 has now catapulted Tabby into unicorn status—the first independent fintech unicorn in the region, securing $250M in Series D funding and reaching a $1.5B valuation. But Tabby isn’t stopping there.
With its sights set on Saudi Arabia, Tabby strategically acquired Tweeq, a digital wallet, unlocking new possibilities ahead of its anticipated IPO on the Tadawul Stock Exchange. By combining BNPL with digital banking solutions, Tabby is evolving beyond payments—it's shaping how financial transactions will look in the future.
As AI-driven financial tools become essential for seamless consumer experiences, the Middle East is stepping into a new era of fintech, proving that banking innovation isn’t coming—it’s already here.
Want to see how Fintech is redefining the Middle East? Dive into "The State of Fintech in the Middle East" for exclusive insights.
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The State of Fintech in the Middle East
With 1,500+ fintechs, $4.2B in 2023 funding, 7 IPOs, 30+ M&A exits, and the rise of unicorns and superapps, the Middle East’s fintech sector is transforming into a global powerhouse. Discover the key players, emerging trends, and market forces shaping the future of finance in MENAT.
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