By Lucidity Insights Research Team • April 15, 2025
eToro’s Journey: Pioneering Social Investing & CFD Trading
Back in 2007, three visionaries in Tel Aviv had a bold idea—to make trading accessible to everyone, not just Wall Street insiders. That idea became eToro, a fintech pioneer that’s rewritten the rules of investing.
From CFDs to crypto trading, eToro has empowered millions with intuitive, user-friendly financial tools. Its game-changing OpenBook platform introduced Copy Trading, letting everyday investors mirror top-performing traders with a single click.
Fast-forward to 2023, and eToro raised $250M, hitting a $3.5B valuation, with a potential $5B IPO on the horizon in 2025. As it continues its global expansion, one mission remains clear—to democratize finance and make markets truly open to all.
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The State of Fintech in the Middle East
With 1,500+ fintechs, $4.2B in 2023 funding, 7 IPOs, 30+ M&A exits, and the rise of unicorns and superapps, the Middle East’s fintech sector is transforming into a global powerhouse. Discover the key players, emerging trends, and market forces shaping the future of finance in MENAT.
Other Videos
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NeoBanks are reshaping finance with digital-only services, reaching a $198B market in 2024. The Middle East is emerging as a key hub for fintech innovation.
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Saudi fintech is transforming fast—70% cashless transactions by 2023, 216 fintechs in action, and Geidea leading SME-focused payment innovation in the region.
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Buy Now Pay Later is reshaping spending in the Middle East, and Tabby is leading the charge—$1.5B valuation, a Saudi IPO, and a trillion-dollar market ahead.
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Discover the latest trends in MENAT Fintech for 2025, with 1,500+ startups, $4.2B funding in 2023, and 26 soonicorns. Watch the video trailer.
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At the end of 2020, there were a total of 87 fintech unicorns globally. 2021 was a fintech breakout year, minting 119 fintechs in the first 9 months of 2021 alone.
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Fintechs globally raised $131.5B USD of capital in a single year, posting nearly 150% growth since the last record-high year of 2018.
