KASO Is Reshaping the Food Procurement Industry, Looking To Achieve $1 Billion GMV by 2024

In a tale of two friends-turned business-partners, Manar Alkassar and Ahmed Soliman’s entrepreneurial journey began over 13 years ago when the two connected at a young leaders' conference in Germany. 

Their shared love for technology and their Arab roots forged a bond that would eventually lead to the two creating and launching a digital B2B food supply ordering platform in Dubai that would help streamline the F&B industry’s supply chain, minimize food waste and improve the overall sustainability of the MENA food industry. 

But we’ve skipped a few plot points in this entrepreneurial story. Let’s start from the beginning.

Joining the Food Delivery Landscape