eToro, founded in 2007 in Tel Aviv, Israel, has transformed how people engage with financial markets by democratizing trading and investing. Combining cutting-edge technology with a social approach, the platform empowers 38 million users across 75 countries to trade assets ranging from stocks to cryptocurrencies. With milestones like introducing Bitcoin trading in 2013 and its patented Copy Trading feature, eToro has consistently pushed the boundaries of innovation. But how did it all start?

eToro’s Founding Vision and Early Days

In 2007, Yoni Assia, along with his brother Ronen Assia and David Ring, embarked on a mission to revolutionize the way people access finan