tappi Ventures into Côte d'Ivoire: Enhancing MSMEs' Digital Transition in Africa

tappi Ventures into Côte d'Ivoire: Enhancing MSMEs' Digital Transition in Africa

By Staff Writer, 20 March 2024

Kenfield Griffith, tappi CEO & Co-Founder and Djibril Ouattara, MTN Cote d'Ivoire CEO

tappi, a burgeoning digital commerce Software as a Service (SaaS) provider, has unveiled its latest venture into Côte d'Ivoire, aiming to usher micro, small, and medium-sized enterprises (MSMEs) in Africa into the digital era.

This strategic move unfolds amid tappi's burgeoning footprint across the African continent, including recent forays into Kenya and Nigeria. Notably, this expansion mirrors the deepening collaboration between tappi and telecommunications giant MTN.

The announcement follows closely on the heels of tappi's successful $1.5 million pre-seed funding round just three months prior. Earlier, the startup had secured $180,000 in funding from Orbit Startups through an accelerator program six months ago.

In the wake of the December pre-seed round, tappi hinted at its intentions to broaden its geographical scope and service portfolio.

Founded in 2022 by Kenfield Griffith and Louis Majanja, tappi aims to equip users with a suite of digital solutions ranging from website creation to online advertising and customer review management.

Read More: Tappi Raises Funding from Renew Capital to Empower African SMEs in the Digital Era

The company boasts a track record of capturing verified reviews for transactions totaling over $3 million, engaging more than 150,000 consumers, and indexing in excess of 5,000 online pages.

While tappi's solutions aren't offered for free, MSMEs in Côte d'Ivoire can avail themselves of the platform's services for a nominal fee of $8 per month. Additionally, the company extends access to MTN users in the country through integrated data bundles.

Furthermore, tappi facilitates online ad payments through mobile airtime, a feature particularly beneficial for businesses utilizing MTN mobile airtime in Nigeria, underscoring its commitment to accessible and innovative solutions for African entrepreneurs.

Source: Ifeoma Joy Okorie / TechPoint Africa

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