Tappi Raises Funding from Renew Capital to Empower African SMEs in the Digital Era

Tappi Raises Funding from Renew Capital to Empower African SMEs in the Digital Era

By Staff Writer, 11 February 2024

With the support of a recent investment from Renew Capital Angels, Tappi, a growing Pan-African digital marketing business, is set to transform the way small and medium-sized enterprises (SMEs) make their online presence known.

Through this strategic alliance, African companies will be able to quickly establish strong online identities and establish smooth connections with their target audiences.

Tappi distinguishes itself through its innovative end-to-end Software as a Service (SaaS) platform, which offers a suite of enterprise-grade tools tailored to streamline website development, customer engagement, and online advertising for SMEs.

With a user-friendly interface designed for efficiency, businesses can create their online presence in under two minutes.

Moreover, Tappi provides integrated access to leading advertising channels such as Google Ads, Facebook Ads, and Instagram Ads, transforming digital marketing strategies for African enterprises and unlocking growth opportunities that were previously out of reach.

Kenfield Griffith, co-founder of Tappi, underscored the transformative role of the partnership, stating, “Tappi serves as a catalyst for SMEs venturing into the digital realm. With this investment, we're poised to amplify this transformation across Africa's diverse markets. We're excited to leverage this partnership to deepen our engagement with SMEs on the continent.”

Tappi's platform extends beyond website creation, featuring an intuitive AI-powered chat tool that simplifies webpage setup and ensures businesses achieve immediate online visibility.

With the backing of Renew Capital Angels, Tappi is poised to reshape the digital landscape for African SMEs, offering them the tools and resources needed to thrive in an increasingly competitive online marketplace.

Source: Empower Africa

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