Swish Raises $24M Series B to Expand Its 10-Minute Food Delivery Network

Swish Raises $24M Series B to Expand Its 10-Minute Food Delivery Network

10 September 2026•

Swish co-founders: Ujjwal Sukheja, Aniket Shah, and Saran S

Swish, a Bengaluru-based vertically integrated food delivery startup, secured $24 million in a Series B funding round led by Bertelsmann India Investments, with participation from Accel, Bain Capital Ventures, and Hara Global. The raise pushes the firm's post-money valuation to an estimated $175 million. Capital will fund the scaling of its high-density, automated neighborhood kitchen network, currently processing over one million monthly orders across fewer than 50 urban pincodes.

Macro-economically, this capital injection underscores a structural pivot in the global gig economy: the transition from asset-light marketplace aggregation to asset-heavy vertical integration. As capital costs normalize globally, investors are abandoning platforms that merely connect supply and demand, demanding models that physically control the underlying supply chain.

How much funding did Swish raise?

Indian food delivery startup Swish has raised $24 million in a new funding round led by Bertelsmann India Investments (BII), with existing investors Accel, Bain Capital Ventures, and Hara Global participating.

The latest round comes as Swish reports rapid growth in orders, consumer adoption and profitability. The company plans to deploy the fresh capital toward expanding its neighborhood kitchen network, supply chain infrastructure and delivery capacity across India.

Swish has positioned itself around a vertically integrated model that gives the company control over kitchens, technology and delivery rather than relying entirely on third-party restaurant infrastructure.

Who participated in Swish's $24M funding round?

InvestorRole in latest roundRelationship with Swish
Bertelsmann India Investments (BII)Lead investorNew investor
AccelParticipating investorExisting investor
Bain Capital VenturesParticipating investorExisting investor
Hara GlobalParticipating investorExisting investor

The investment was led by BII, which has invested in India for more than a decade. BII Managing Director Pankaj Makkar said the firm sees Swish as addressing a major gap in India's everyday food consumption market.

How does Swish's vertically integrated food delivery model work?

Swish operates a high-density network of neighborhood kitchens designed to prepare fresh food and deliver it within an average radius of approximately 1 kilometer.

Rather than simply connecting consumers with restaurants, Swish controls key parts of the food delivery process:

  • Kitchen infrastructure: Neighborhood kitchens are designed for speed, consistency and accuracy.
  • Technology: Swish manages the technology layer connecting kitchens, orders and delivery.
  • Delivery: A high-density kitchen footprint enables shorter delivery distances.
  • Automation: Robotic kitchen equipment supports high-volume food preparation.
  • Menu: More than 250 SKUs span over 20 food categories.

This integrated approach is intended to optimize three variables simultaneously: speed, quality and affordability.

How quickly is Swish growing?

Swish has expanded across Bangalore, Gurugram, Noida, Delhi and Ghaziabad over the past six months.

Since March 2026, the company's monthly order volume has tripled, reaching more than 1 million orders per month. The company says it currently operates across fewer than 50 pincodes, suggesting that its recent growth has been concentrated within a relatively limited geographic footprint.

Its neighborhood kitchens can process thousands of orders daily, supported by automation and an average preparation time of under four minutes.

The company's consumption patterns have also shifted as it has expanded its offering. Lunch and dinner have overtaken snacks and late-night cravings as Swish's largest consumption occasions.

What makes Swish's 10-minute food delivery model different?

Swish is targeting a large gap between how frequently consumers eat and how frequently they order food online.

According to Swish, India's food services market is worth approximately $100 billion, while online food delivery currently accounts for less than 10% of that market.

The company also estimates that an average Indian consumer eats 90–100 times per month, but orders food online only around four times during that period.

Swish believes its proposition—fresh food delivered in 10 minutes at affordable prices—could increase the frequency with which consumers use online food delivery for everyday meals.

More than 80% of Swish's orders are currently delivered within 15 minutes, according to the company.

What is Swish's growth strategy after the $24M funding?

The company plans to use its new capital to significantly increase its kitchen footprint over the coming years, while deepening its presence in existing markets and entering additional urban markets.

Its expansion strategy centers on three priorities:

  1. Expand the kitchen network to reach more consumers within short delivery radiuses.
  2. Strengthen supply chain infrastructure as order volumes increase.
  3. Enter new urban markets while increasing penetration in existing cities.

Swish ultimately aims to build the infrastructure needed to capture a larger share of India's $100 billion food services opportunity.

Why does Swish believe everyday food remains underserved in India?

Swish Co-founder and CEO Aniket Shah argues that the relatively low frequency of online food ordering represents a significant opportunity.

The company's thesis is that consumers may order more frequently if online food delivery can combine freshness, affordability and convenience without compromising speed.

BII's Pankaj Makkar similarly described everyday food as one of the largest underserved areas in Indian consumption, arguing that previous models have struggled to deliver all three attributes simultaneously.

BII's investment also reflects its broader thesis of backing consumer companies that control more of their underlying infrastructure. Makkar pointed to Licious as an earlier example of this approach in India's fresh non-vegetarian food market.

What does Swish's $24M raise mean for India's food delivery market?

Swish's latest funding round highlights a shift in food delivery from marketplace aggregation toward infrastructure-led models.

The company's strategy is built around owning and optimizing the kitchen, technology and delivery experience, rather than simply increasing the number of restaurants available to consumers.

With monthly orders already exceeding 1 million, more than 250 SKUs, coverage across fewer than 50 pincodes and 80%+ of orders delivered within 15 minutes, Swish is now entering its next phase of expansion.

The key test will be whether its vertically integrated kitchen model can maintain speed, quality and affordability as Swish expands beyond its current urban footprint and attempts to serve a much larger share of India's everyday meals.

Author

Lucy, the cute female unicorn of Lucidity Insights, waving and standing in front of a purple background.

Lucy is a young unicorn passionate about responsible business practices, from Sustainability and ESG performance management to deep-dive investigations of the broad socio-political and macro-economic implications of various government and business strategies. Lucy has a knack for research, data analytics, and understanding the implications of new and disruptive technologies. Prior to becoming a tech news reporter, Lucy spent a few years working for the United Nations, researching and evaluating the socio-economic impact of various programs and the adoption of technological innovations. Lucy studied integrated engineering, and worked on converting her fuel-powered car into an electric vehicle as her final project for graduation. Lucy can still be seen driving her zero-emissions vehicle in and around Dubai, where she grew up. Lucy speaks English and Arabic, and completed her studies in Canada, where she also minored in magic powered technological solutions. Lucy specializes in sustainable development, climate tech, ESG, social impact startups, venture capital, macroeconomics and geopolitics.

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