Sweply Advances in Ad Tech Market with $2M Seed Investment

Saudi Arabian social media management platform Sweply has raised $2 million in a seed funding round, with participation from 500 Global MENA and Salla, according to a recent statement. The funds will be used to strengthen Sweply's position in the advertising technology (Ad Tech) market, support expansion efforts, and develop innovative solutions.

Sweply plans to utilize the investment to enhance its platform's capabilities, expand its market reach, and enter new markets. Co-founder and CEO Wael Hassan highlighted that this funding marks a crucial milestone for the company in its mission to revolutionize the Ad Tech sector through cutting-edge solutions.

The Sweply platform leverages artificial intelligence (AI) to help businesses improve their online presence via social media. It provides a comprehensive suite of features and tools designed to simplify content creation, management, optimization, and the launch of digital campaigns.

Amal Dokhan, Managing Partner at 500 Global MENA, praised Sweply's innovative approach, emphasizing its potential to transform the Ad Tech industry by utilizing data for measurable investment returns. Ibrahim Mutahar, Founder and CPO of Sweply, reiterated the company's dedication to advancing the digital advertising field.

The new investment will allow Sweply to upgrade its products, solidify its market presence, and meet the increasing demand for advanced Ad Tech solutions.

Source: Sharikat Mubasher