Revora Raises $2M Seed to Build AI Operating System for E-Commerce

Revora Co-Founders: Daniyal Baig and Shuvo Rahman

The future of e-commerce may not be defined by better storefronts or more software subscriptions—it may be defined by whether AI can understand, recommend, and sell a merchant's products autonomously.

That is the thesis behind Revora, the startup formerly known as MyAlice, which has announced a US$2 million seed funding round alongside a strategic rebrand that reflects a much broader ambition.

The round was co-led by i2i Ventures and Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, and Orbit Startups.

Strategic angel investors also joined the round, including Salman Butt and senior operators from Bolt, Mubadala, and EY.

The funding marks Revora's evolution from a conversational commerce platform into what its founders describe as an AI operating platform for merchants.

What Problem Is Revora Solving for E-Commerce Merchants?

E-commerce brands today often juggle multiple disconnected tools for customer engagement, sales conversion, product discovery, and support.

Revora's approach is to replace that fragmented stack with AI agents capable of managing the entire sales journey within a conversation.

The company's AI agents can:

• Recommend products based on customer intent
• Recover abandoned shopping carts
• Process payments directly within conversations
• Engage customers through WhatsApp, Instagram, and brand-owned channels
• Communicate in local languages and regional dialects
• Automate sales campaigns and customer interactions

According to the company, merchants using Revora's AI-powered sales and campaign tools are generating 15–20% revenue growth, demonstrating measurable business outcomes rather than experimental AI adoption.

How Does Revora's Commerce Graph Create a Competitive Advantage?

Beyond conversational commerce, Revora is making a longer-term infrastructure bet.

The company transforms merchant product catalogs into structured, machine-readable commerce data. As AI-powered search engines, shopping assistants, and recommendation systems become increasingly important, structured product information will determine whether products can be discovered and purchased by AI agents.

This growing data layer forms what Revora calls a commerce graph—a network of structured merchant and product intelligence designed to improve discoverability and transaction readiness across AI-driven commerce environments.

Revora's Two-Layer Strategy

Layer	Purpose	Business Impact
AI Sales Agents	Drive conversations, recommendations, cart recovery, and payments	Immediate revenue growth of 15–20%
Structured Commerce Graph	Organizes product data for AI-powered discovery	Long-term competitive advantage in AI commerce

As co-founder Shuvo Rahman explains:

"AI is changing how people buy, not just how companies sell. We're building Revora on one bet: that the businesses winning the next decade are the ones an AI can understand, represent, and sell for."

Why Is Saudi Arabia Becoming Revora's Growth Engine?

Revora's expansion story increasingly mirrors broader digital commerce growth across the GCC.

The startup is now active in more than 21 countries and reports that revenue has increased 10x since late 2024, following a strategic focus on Saudi Arabia and the wider Gulf region.

Saudi Arabia's rapidly expanding digital economy, combined with initiatives such as NEOM, the Kingdom's Vision 2030 agenda, and increasing AI adoption among businesses, has created fertile conditions for next-generation commerce infrastructure providers.

The company plans to deploy much of the new capital toward deepening its presence in Saudi Arabia, currently its largest and fastest-growing market.

The broader GCC ecosystem—including innovation hubs such as Hub71 and financial centers such as Abu Dhabi Global Market—continues to attract startups building AI-native infrastructure for regional enterprises.

Who Are the Founders Behind Revora?

Revora was founded by Shuvo Rahman and Daniyal Baig, two operators whose backgrounds span technology, commerce, media, and emerging-market entrepreneurship.

Daniyal Baig

Daniyal Baig spent more than 12 years operating across the MENA region, holding leadership positions in media and fintech.

Most recently, he served as COO of Forbes Middle East. Prior to Revora, he also built and operated an inventory management platform serving small merchants across the region, giving him firsthand insight into the operational challenges faced by independent businesses.

Shuvo Rahman

Shuvo Rahman brings deep product and technology expertise to the company.

Before launching Revora, he helped build iFarmer, an agritech startup connecting smallholder farmers with financing, advisory services, and market access. The company achieved a successful exit, providing Rahman with valuable experience in scaling technology platforms across emerging markets.

Together, the founders combine operational experience, startup execution, and regional market understanding that positions Revora to address the unique requirements of commerce businesses across emerging economies.

What Does the Funding Mean for the Future of AI Commerce?

While the US$2 million seed round provides growth capital, Revora believes the stronger validation comes from merchant adoption.

The company intends to use the funding to:

• Accelerate expansion across Saudi Arabia and the GCC
• Invest in AI agent capabilities
• Enhance its structured commerce data infrastructure
• Strengthen merchant acquisition efforts
• Build for a future where AI increasingly mediates purchasing decisions

As AI-powered search and shopping experiences continue to evolve globally, startups that can combine transactional intelligence with structured commerce infrastructure may become critical layers in the future retail ecosystem.

For Revora, the goal is not simply helping businesses sell online. It is ensuring that when consumers increasingly rely on AI to discover and purchase products, merchants remain visible, understandable, and purchasable by those systems.

What Are Investors Saying About Revora?

Kalsoom Lakhani, Co-Founder and General Partner, i2i Ventures

"They have built a product that cuts through the AI noise with tangible value today and real scale potential. A product built from emerging markets for the region, with traction that speaks for itself."

Rahat Ahmed, General Partner, Anchorless Bangladesh

"Revora is precisely what talent in Bangladesh and Pakistan looks like when backed with conviction—a team that has consistently built ahead of the curve and generated real revenue from agentic AI in the Middle East."

Omar Khan, Partner, Oraseya Capital

"E-commerce is and will remain an early adopter of AI. We are proud to back Revora in its mission to help merchants succeed by providing solutions that improve operational and customer outcomes."

 

 

 

FAQ

1. What is Revora?
Revora is an AI commerce platform that enables merchants to automate product recommendations, cart recovery, customer engagement, and payments through conversational AI agents.

2. How much funding did Revora raise?
Revora raised US$2 million in a seed funding round co-led by i2i Ventures and Oraseya Capital, with participation from several regional and international investors.

3. Why did MyAlice rebrand to Revora?
The rebrand reflects the company's evolution from a conversational commerce tool into a broader AI operating platform designed for the future of AI-driven commerce.

4. What results are merchants seeing from Revora's platform?
According to the company, merchants using Revora's AI-led sales and campaign tools are experiencing 15–20% revenue growth.

5. Why is Saudi Arabia a strategic market for Revora?
Saudi Arabia is Revora's largest and fastest-growing market, driven by rapid digital commerce growth, increasing AI adoption, and broader Vision 2030 digital transformation initiatives.