Consumer Populations for Fintech Adoption in MENA

Interestingly, the top 5 markets remain consistent regardless of using smartphone or internet penetration rates: Egypt, Iran, Saudi Arabia, Morocco and Algeria – which consistently
come up with the largest consumer populations for fintech adoption.

The graph also highlights the 5 markets which consistently come up as the most difficult markets to do business in and have the most fragile states – Yemen, Libya, Syria, Iraq and Algeria – which can and should also feed into conversations between go-to-market implementers, growth analysts, investors and fintech entrepreneurs.

For the purposes of this report. Thus, these countries that have ranked lowest in the world for ease of doing business have been removed from the ranking.