How Jessica Wong Built a $1B Bridge Between Saudi Arabia and Global Startups

Eight years ago, Jessica Wong recognized the immense, untapped potential of Saudi Arabia’s emerging market. Today, her firm, ewpartners (formerly eWTP Capital Arabia), manages over $1 billion in assets, acting as a vital bridge for startups looking to scale from the Kingdom to the rest of the world. By inviting international entrepreneurs to build within the GCC, ewpartners has transformed Riyadh into a powerful launchpad for global success.

At this SuperReturn interview, Jessica explained how the firm’s rapid growth is a testament to its strategy. While their $400 million first fund relied heavily on local capital, their second fund flipped the script. It attracted 75% of its investments from global institutional heavyweights, including major sovereign wealth and pension funds from Hong Kong, Malaysia, and Oman. ewpartners focuses on helping companies localize quickly and dominate their specific sectors as "vertical champions." A prime success story is logistics giant J&T Express, which leveraged this support to become a top-three player in Saudi Arabia and number one in the UAE in under two years.

Expanding across vital sectors like tech, healthcare, and food security, ewpartners also collaborates with industry leaders like Lenovo. Wong’s investment philosophy is highly effective: identify an entrepreneur's core strengths, provide strategic support—including defensive tools like AI—and give them the freedom to execute.

Ultimately, ewpartners proves that Saudi Arabia is more than just a lucrative market to enter; it is a dynamic springboard for ventures aiming to achieve regional and worldwide dominance.

Read our Special Report on Saudi Arabia's Electric Mobility Evolution here!