WafR

In Morocco, 90% of sales for FMCG brands are made in grocery stores. In this channel, it is extremely complex to set up promotions to guide grocers' choice to maximize sales of one brand at the expense of the competitor, and customers' choice to turn to that same brand. WafR solves this problem. Our application creates a mechanism for increasing market share by paying grocers only after they have maximized sales of your brand. Customers, in turn, benefit from an immediate promotion at the time of purchase, encouraging them to choose your brand over the competition. This gives you powerful leverage to turn grocers and customers to your brand in tens of thousands of grocery stores. Translated with DeepL.com (free version)