Apaya

Apaya’s mission is to become the leading commerce automation platform across the Middle East and Africa, driving the growth of e-commerce and advancing financial inclusion throughout the region. The company believes that merchants, regardless of size, capital, or location, deserve access to world-class payment experiences. Through strong ecosystem partnerships, Apaya enables merchants to instantly connect with top global and local fintech providers—boosting reach, improving acceptance rates, and reducing costs. Its no-code platform empowers users to build sophisticated payment workflows with just a few clicks.